I recently spent 1 1/2 days with a Learning and Development client doing something interesting – facilitating a vision-building and forward-looking planning meeting. It was a very interesting and fruitful exercise, especially given the changes and turnover in that department (and company).

What was the biggest challenge? Getting trainers to rise above the day-to-day tactical (get-it-done reactive mode), and to start thinking strategic and long-term. Sound familiar?

We try to set strategic direction, but often get immersed in firefighting.

So, to remain pro-active and on point, here’s what we did – we distilled the key emphases for the department into three core concepts, and #hashtagged them.

You know about #hashtags, right? It’s how we label things on the internet. But, it turns out, it’s also a very useful memory trick. If we, as a group, can adhere to handful of hashtagged-words instead of long-winded statements, it’s much easier to retain focus, and use those key words as both filter and lens to evaluate upcoming decisions.

depthOne of the hashtags for Impactiviti in 2015 will be #Depth, because I need to find ways to add value at a deeper, more long-term level with my clients. In fact, you’ll find that when I talk with you in the coming months, it won’t just be about the next vendor recommendation. We’ll go deeper, into levels of need that I may be uniquely qualified to meet.

Do you have a set of hashtags for your department for 2015? Maybe that’s the first discussion we can have come January!!

…you’re about to launch a new indication for an existing drug.


  • Secure hospital formulary approval and gain promote adoption of a new treatment protocol.
  • Your tenured specialty sales force needs to up their game for a more complex sale.

Sound like something you’ve encountered? You’re in good company!


–> Roll out a targeted training program focused on multi-faceted Hospital Account Management, including live and virtual elements.

Here at Impactiviti, we’ve partnered with the top-shelf training partners you’re looking for (for all your training needs), including the provider above.

If you’re seeking to equip Hospital Reps, KAMs, and other specialty sales personnel, contact us here at Impactiviti (stevew@impactiviti.com). We’ll recommend just the right partners for you to talk to!

The good news (sort of): Just about anyone can shoot video these days.

The bad news: It’s that much more difficult to figure out who can do a GREAT job for your company.

The best news: Impactiviti has the right vendor/partners for you!

video production pharmaceutical training

When you need an experienced and creative outsource partner for video production, reach out to us here at Impactiviti (phone: 973-947-7429; email: stevew@impactiviti.com). We’ll make the right referral that leads to the right results!


Also: Facing complex, multi-faceted projects without sufficient resources in-house? You need a provider who can Bring Order out of Chaos

I sometimes marvel at the number and diversity of training programs that commercial life sciences professionals are exposed to.

Waterfall OprylandSituational Leadership. DISC. Crucial Conversations. Coaching Skills. Selling this. Influence without Authority that. The list, the acronyms, go on and on – as do all the outlined steps and principles contained in each program.

Can anybody really remember all that stuff – let alone apply it in the moment of need?

Or are we overloaded with training program flavor-of-the-month?

As someone who makes recommendations of training programs to my life sciences clients, I seriously do wonder about this. And I wonder how you – people in the life sciences training community (trainers and vendors) – feel about this as well.

Are we so overloaded with information that we become constipated at the point of interaction?

Please share your experience in the comments. How do you, and your colleagues, deal with remembering, and synthesizing, and applying all these programs? Are there strategies you have found to help with the overload?

JiboLet me begin by saying that I find Jibo (a little household robot/servant) to be cute, creepy, and provocative.

We’ve been fantasizing about robots for decades, and the connected internet of things joined to intelligent software make these little digital companions a future certainty. This type of device/platform isn’t a fanstasy. It’s inevitable.

The privacy issues make me cringe; though, in reality, this is only an evolutionary step from our existing world of smartphones and other connected devices.

So, what does this Wall*E-like platform do? Watch this video, and then let’s discuss one application that could be pretty significant – patient compliance with taking medications:

Now, imagine an older person – perhaps living alone – that needs to take one or more meds in sequence during the day. If Jibo is there, with a prescription schedule(s) programmed in, then it’s much easier to deliver friendly reminders.

Create digital bridges to wearables (such as Apple’s iWatch and other body-monitoring devices), and some really interesting possibilities open up. Tie this into glucose monitoring devices for diabetes, for instance, or into an on-board blood pressure monitoring device. Pharmacies could interface Jibo to one of those fancy digital pill-bottle caps that can send a signal when it’s time for another pill.

Now you have a (multi-functional and kinda friendly) companion that can talk to you and provide reminders.

Of course, there is the expanded possiblility of video medical consultation, since a device of this sort could both store and upload digitally-gathered body systems data. Jibo becomes the in-house medical information conduit.

Patient–Jibo–Cloud–Doctor. Connected.

The fact is, all of this is coming – we have the various tools and toys already in place for it. Something like a servant-robot could easily tie it all together from an interface point of view.

What do you think? Is Jibo potentially one of the new faces of medicine?

RobotMy newsfeeds last week were unusually rich with glimpses of the future. I thought I’d share some cool items with you here:

> IBM Developing a Brain-like Chip – 5.4 billion transistors!

> How about a virtual shrink? Meet Ellie

> Siri’s inventors go for much greater intelligence.

> Humans Need Not Apply – here come the robots (after your job, maybe??)

> The robot “swarm” that learns together (I think Michael Crichton wrote a book about this…)

> And, finally, RoboThespian. We’re doomed…

So…are we the latest endangered species? ;>)


How many of your training managers actually have some kind of background in operations – or, have been trained in how to manage vendors and projects?

If your department is like that of most life science companies, the answer probably lies between few and none. Why? Well, trainers are typically assigned out of Sales, not Operations.

But managing projects requires a new skill set, and without it, expensive failures regularly occur during a training rotation (and beyond).

Being shoved into the deep end of the pool is one way to learn to swim. But a one-day workshop is all that’s needed to impart the core principles and basic practices leading to successful project management.

In one minute, here’s an explanation of the key value of this workshop:

Impactiviti and LTEN sponsor these workshops for life sciences member companies. All the details are right here. Sign your trainers up now while there is still room!


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