FDA Teaching Docs to Find Misleading Drug Promotions

Pharma and biotech sales (and training) leaders, take note: the FDA is actively training doctors to sniff out your transgressions and turn you in.

The FDA has recently launched an e-learning course in order to educate the medical community on misleading drug promotions.

From the FDA’s press release: The FDA’s Office of Prescription Drug Promotion announced Monday the launch, with MedScape, of the e-learning course, which offers continuing education credits for healthcare professionals. The course is part of Bad Ad, a program designed in 2010 to raise awareness about misleading and untruthful drug ads. It’s aimed at healthcare professionals, but anyone can take it, the agency said. The office has developed several case studies based on warning letters the FDA has sent to drug companies, representing common problems.

You can launch the course here (anyone, in fact, can go through it). The screen shot below shows the structure of the course:

Of particular interest is Module 5, where actors representing sales reps engage in questionable promotional practices to demonstrate violative sales tactics. This should be examined carefully by every commercial biopharma organization.

Hat tip to Corey Nahman for the heads-up.

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How Not To Go All Squiggly

Don’t go all squiggly. Things can get ugly fast when you don’t apply best practices for vendor and project management (you’ve seen this happen, right?)

So – sign up for the one-day Successful Vendor Management workshop, co-sponsored by SPBT and Impactiviti. The next public session is December 12th in Florham Park, NJ – you (and your colleagues) can sign up right here!

It’ll help you understand how get from A to B without the squiggles.

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