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Archive for the ‘Pharmaceutical’ Category

I had T&D Director inquire recently about what kinds of sales force training are most commonly being delivered via the corporate LMS in the commercial pharma industry.

I gave him a quick list, then asked for input from a bunch of my contacts in the Impactiviti “Inner Circle.” So here is our curated list:

1. Plain .pdfs
2. Interactive .pdfs
3. Slideshows
4. Narrated slideshows, perhaps with light video (like Brainshark) (webinars fit here also).
5. Straight videos
6. Low-end eLearning created with authoring tools (scroll-through with narration, minimal interaction, maybe light video, some assessment questions)
7. High-end eLearning created with authoring tools (lots of interaction, some animation, some video, some avatars, certification-level assessment questions)
8. Virtual classroom sessions
9. Low-end simulations (simple branching, inexpensive multimedia)
10. High-end simulations (sophisticated branching, extensive multimedia; more immersive)
:: (just emerging: augmented and artificial reality)

In recent years up to the present, I see most of the activity still happening between #2 – #7 above.

One of the more interesting trends which I see (and heartily approve of!) is delivering more training and other sales force content through unified-interface interactive apps like Scrimmage* (available via mobile devices), and letting the LMS system be the back-end “black box” for storing training records behind the scenes.

What has been your experience? Any other LMS-delivered/tracked learning modalities that you’re using?

*contact me (AskSteve@impactiviti.com) about Scrimmage if you’re not familiar with it. Great platform.

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Today’s Pharma News 8/18/2017

Today’s quick-read news highlights brought to you by Impactiviti:

Ph News

>> Ovarian cancer drug (Merck/AstraZeneca) gets expanded use approval from FDA.

>> $465M: The price tag misclassifying a EpiPen (Mylan)

>> Pfizer gets FDA approval for drug to treat rare ALL cancer.


 

imp bp

Looking to identify the best outsource vendors for your needs? Need on-boarding and developmental training on project/vendor management? AskSteve@Impactiviti.com

PLUS: we share a weekly e-newsletter with helpful recommendations and resources for commercial pharma, biotech, and medical device professionals. Click to join:

–> Sign up for the Impactiviti Connection here

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Today’s Pharma News 8/16/17

Today’s quick-read news highlights brought to you by Impactiviti:

Ph News

>> Novartis’ heart drug Entrestofinally gaining market traction.

>> The Top 25 Oncology Brands of 2016: Here’s your list, from Medical Marketing and Media (which company do you think has three of the top five?)

>> Alexion grabs 3 new patents for its lead drug Soliris – can they keep future biosimilars at bay?


 

imp bp

Looking to identify the best outsource vendors for your needs? Need on-boarding and developmental training on project/vendor management? AskSteve@Impactiviti.com

PLUS: we share a weekly e-newsletter with helpful recommendations and resources for commercial pharma, biotech, and medical device professionals. Click to join:

–> Sign up for the Impactiviti Connection here

 

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Today’s Pharma News 8/15/17

Today’s quick-read news highlights brought to you by Impactiviti:

Ph News

>> Drug expiration dates: bogus? “Hospitals in the U.S. throw away $800 million worth of unused medicine every year, and pharmacies and consumers trash uncounted millions more, all because they didn’t use or sell those medicines prior to the date printed on the bottle. But according to a new report from ProPublica, most of those drugs are safe and effective for years after the expiration date. And the Food and Drug Administration (FDA) knows it.”

>> Drug + Digital: I think we’ll be seeing a lot more clinical trials like this. (diabetes: Afrezza plus OneDrop)

>> Killing leukemia with mushrooms? – intriguing possibility


imp bp

Looking to identify the best outsource vendors for your needs? Need on-boarding and developmental training on project/vendor management? AskSteve@Impactiviti.com

PLUS: we share a weekly e-newsletter with helpful recommendations and resources for commercial pharma, biotech, and medical device professionals. Click to join:

–> Sign up for the Impactiviti Connection here

 

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Today’s Pharma News (8/14/17)

Today’s quick-read news highlights brought to you by Impactiviti:

Ph News

>> Following the money on opioid prescriptions:One in 12 doctors has received money from drug companies marketing prescription opioid medications…researchers at Boston Medical Center found that from 2013 to 2015, 68,177 doctors received more than $46 million in payments from drug companies pushing powerful painkillers.

>> A valuable business case study: How does Intuitive Surgical make most of its money? If you immediately thought of “razor blades,” you’re on the right track…

> J&J and the talc warsno end in sight.


imp bp

Looking to identify the best outsource vendors for your needs? Need on-boarding and developmental training on project/vendor management? AskSteve@Impactiviti.com

PLUS: we share a weekly e-newsletter with helpful recommendations and resources for commercial pharma, biotech, and medical device professionals. Click to join:

–> Sign up for the Impactiviti Connection here

 


Looking for career opportunities in commercial training? LTEN has you covered with the latest listings – click here!

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Well, that was fun.

DFDidn’t I tell you Nashville was a pretty awesome city? And, judging from the smiles on many faces during last week’s LTEN Conference, I think we all had a good time.

In fact, I’ll be selfish here and put in my vote that we do this conference every year in Music City!

As David Fortanbary put it in his brief tutorial on southern-speak, hopefully we all got “afar” (a fire) lit under us to fuel the rest of this year’s training activities.

OLandThe venue, Gaylord Opryland (more a self-contained city than a hotel!), was quite a source of amazement, and I heard regular references to people “getting their steps in” each day without really trying. Not that the exercise was going to reduce any waistlines, because the eating in Nashville – well, if you were there, you know.

There was music, of course – lots of it. And, there was the largest attendance in LTEN history. So all the ingredients were in place for a fantastic conference experience.

S and A

This year, we had three inspirational keynotes – each of them moving in their own way. Melissa Stockwell (Army veteran, Paralympian, and unabashed patriot) told her story about overcoming disability – actually, pushing forward to exceptional victories – after losing a leg to an IED attack in Iraq.

MelissaS

Filmmaker and funnyman Eric Saperston gave a fascinating account of his shoestring voyage across the U.S. in an old VW bus, interviewing successful people and sharing lessons along the way. My favorite quote from him, about his schooling achievements: “I was in the half of the class that made the top half possible.” :>)

EricS

Personally, I was most fascinated by the thought-provoking message of Frank Barrett, who shared vital life lessons that can be extracted from the world of jazz music. As someone who tends to stick to the sheet music, his perspective on learning to improvise, and allow our competency to rise to the surface in a free-flowing environment, was refreshing and challenging.

F barr

This year, I want to far fewer workshop sessions than usual – much of my time was spent in one-on-one interactions with both clients and vendor/partners. But I thoroughly enjoyed what the group from Merck (Jennifer Iannetta, Carla Buono, Tyrus Barker, Alina Tudor) presented about their evolving trainer on-boarding program – a topic that is a deep concern of my own.

Merck

(in fact, it’s such a concern that I released this video just before the conference. Take 90 seconds and let’s see if we can eliminate Training Project Malpractice!)

There were a number of sessions on global training, a topic of growing concern that I’m glad is being addressed:

GlobalPanel

(pictured here: Chris Platanos of Alexion; Lindsay Kirsch; Alison Quinn of BMS; Trey Morton of J&J; Jamie Capistrant of Smiths Medical)

A JusticeOn the last day of the conference the popular 15-minute LTEN talks were a great way to wrap up the speaking portion, with excellent and provocative addresses by Will Thalheimer, Rob Toomey, Mark Hood, and Angela Justice (pictured here) who heads up Learning at Biogen.

What about the networking and social events? Excellent, of course. Plenty of good southern food and drink. And lots of time to mingle, including extended times in the exhibit area (aka Learning Village).

There was a great collection of vendor partners in the exhibit hall and, by and large, the feedback I was getting throughout the conference was positive regarding the foot traffic, and the quality of the interactions.

Exhib

The conference mobile app was well-utilized once again this year, and Mary Myers of Bayer (current President of LTEN) was ever present in the social stream, even when trying to catch dollar bills at the Red Nucleus booth:

ConfApp

Congratulations to all those individuals and teams that won LTEN Excellence awards – there was a record-setting number of entries and, here on the LTEN website, is the list of winners and a couple of great pictures.

This was my 21st LTEN conference, and one of my favorite aspects is the face-to-face renewal of ties with so many quality professionals who have been in the industry for years. I love brainstorming (and joking around) with the many deeply-experienced vendors who work so hard to provide quality training for our clients. And getting to introduce people to each other is one of my favorite activities throughout the year, but especially at the conference.

vets LTEN

(pictured: David Purdy, Garry O’Grady, Sue Iannone, Derek Lundsten, Pam Marinko)

Let’s see, what else? Well, the LTEN staff did a marvelous job orchestrating the event once again. The Best Hugs award definitely goes to Miki White, because – well, she gives awesome hugs (and we hug a lot here in Nashville…). Some of the attendees had the opportunity to go downtown and experience Predator madness, as hockey’s Stanley Cup playoffs were occurring alongside our conference dates. I saw plenty of uploaded pictures of people enjoying Nashville’s lively spread of honky-tonks and restaurants, and I heard more than a few amazed expressions about how friendly everybody is around here.

So, I hope all y’all come back soon. Next year we’re in Phoenix again, but let’s not wait so long to do this again here in Music City!

P.S. LTEN has posted a nice 4-minute video summary of the conference on YouTube – don’t miss it!


Impactiviti helps fix all levels of “malpractice” between life sciences trainers and outsource vendors. From providing targeted vendor recommendations, to the unique on-demand Best Practices in Project and Vendor Management workshop, Impactiviti has been the go-to resource in this industry for over 11 years. Steve Woodruff is known as the unofficial Mayor of LTEN.

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Malpractice. I’m on a mission to stop it.

Specifically, the malpractice that happens when unprepared trainers are put in charge of managing projects and vendors.

You can help me stamp out training malpractice! Here’s how…

By and large, people do not join our training departments with these skills already developed. That’s where Impactiviti comes in.

We set you, and your department, up for success by providing training and consulting services to implement best practices in vendor and project management.

Here are our unique offerings to set your department up for success:

  • Focused workshop on Best Practices in Vendor and Project Management, imparting the skills and knowledge necessary to transition from field sales, to effective training management and collaboration (coming soon – on-demand eLearning version!)
  • Targeted vendor recommendations – we talk about your needs, and I identify (through the Impactiviti network) the ideal vendor(s) to consider.
  • Vendor Optimization/Alignment Consulting – see this post about the benefits of a strategic “reset” of your vendor roster.

So, call me and let’s talk (973-947-7429). There is no charge for discussing your training needs, or for receiving vendor recommendations. I can explain more about how that works when we talk.

Let’s set your people up for success!

GlenD

Also on the blog: Tossing Trainers into the Deep End of the Pool

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