Steve Woodruff is Founder and President of Impactiviti. He’s the Recommendation Guy in pharmaceutical sales training.
Testimonials? Sure, we’ve got those. Then you can get to the descriptive stuff after reading what “they” say:
“I look forward every week to receiving Impactiviti’s newsletter, since it is packed full of targeted news and helpful resource (plus a dash of fun!). But you haven’t had the full Impactiviti experience until you’ve sat down with Steve and brainstormed. A great resource!” – Jake Stahl, Director, Client Systems Delivery, Purdue Pharma
“I’ve collaborated, co-presented, and conversed with Steve Woodruff over many years. He believes in adding value through his network, and has helped to build a stronger sales training community using advanced collaborative ideas and technology.” Steve Wells, Senior Director, Learning & Compliance Group, Pharmaceuticals.
“Identification of great training resources and networking are both critical to success in today’s evolving learning space. Impactiviti continues to be a valuable resource in bringing together both individuals and content expertise.” Doug Willner, Vice President Sales Training & Development, MedImmune, Inc.
Steve has a decade of experience consulting with numerous pharmaceutical clients on training and marketing solutions, including technology platforms and global applications. Having consulted on the design and implementation of many types of learning initiatives, (virtual universities, pre-launch training, printed modules, on-line tutorials, product portals, assessments, webcasts, etc.), for a wide variety of pharmaceutical companies, Steve brings a broad perspective to clients as new training activities are planned.
To help match best-of-class training providers with client needs, Steve draws on an extensive knowledge of the supplier marketplace, having collaborated over many years with companies such as:
* Custom training providers
* Off-the-shelf training vendors
* Technology platform suppliers
* Webcasting service providers
* Independent consultants/content developers
* Advertising agencies
* Live event agencies
Steve has served as an industry expert for publications and conferences over many years:
Open Standards for Training Data Administration, Steven Woodruff, NewsPost, Vol. 8, No. 1 (Spring 1998 )
Corporate Politics of Web-based Training, Steve Woodruff, NewsPost, Vol. 9, No. 2, (Summer 1999)
Learning e-learning Terms of Engagement, Steve Woodruff, NewsPost, Vol. 10, No. 1, (Spring 2000)
Training Management made Simpler, Steve Woodruff, NewsPost, Vol. 10, No. 2, (Summer 2000)
Myths and Realities of e-learning, Steve Woodruff, SPBT Focus, Vol. 12, No. 1, (Winter 2002)
Where’s the Beef? The importance of e-learning content, Steve Woodruff, SPBT Focus, Vol. 12, No. 2, (Spring 2002)
Launch Training: A Plan for Success, Manny Santiago and Steve Woodruff, SPBT Focus, Vol. 17, No. 1, (Winter 2007)
What’s Next: Industry Evolution and the New Sales Model, Steve Woodruff and Pam Marinko, Pharmaceutical Representative magazine, June 2007
Network Now!, Steve Woodruff, Pharmaceutical Representative magazine, July 2008
Quoted as Industry Expert:
PharmaVoice magazine, May/June 2002, The Virtual Classroom, Steve Woodruff quoted as industry expert
PharmaVoice magazine, April 2004, Sales Training – Coach the Team, Steve Woodruff quoted as industry expert
Pharmaceutical Representative magazine, October 2004, Virtual Preceptorships (cover story), Steve Woodruff quoted as industry expert
Specialty Pharma magazine, May/June 2006, Specialty Pharma growth (roundtable), Steve Woodruff quoted as industry expert
Workshops / Conference Presentations
Web-based Training: Fulfilling the Promise, Steve Woodruff and Louise Zawislak (Wyeth-Ayerst), workshop presented at the June 1999 meeting of the National Society of Pharmaceutical Sales Trainers (NSPST)
Web-based Assessments: Pressing Questions, Practical Answers, Steve Woodruff and Steven Just, workshop presented at the October 1999 meeting of the On-Line Learning Organization (OLLO)
Web-based Assessments: Pressing Questions, Practical Answers, Steve Woodruff, workshop presented at the February 2000 Training 2000 Conference.
Managing the Future: Advances in Technology-based Training, Steve Woodruff and Matthew Selvaggio, (Wyeth-Ayerst), workshop presented at the May 2000 meeting of the National Society of Pharmaceutical Sales Trainers (NSPST)
E-Testing: Using on-line Assessments in e-Learning and Employee Development, Steve Woodruff and Wanda Kearney, (Abbott Labs), workshop presented at the May 2001 meeting of the Society of Pharmaceutical and Biotech Trainers (SPBT)
e-Learning: A Top Ten List of Practical Lessons, Steve Woodruff and panel, workshop presented at the June 2002 meeting of the Society of Pharmaceutical and Biotech Trainers (SPBT)
Learning Management Systems and Learning Content Management Systems – What, Why, and How, Steve Woodruff and panel, workshop presented at the June 2003 meeting of the Society of Pharmaceutical and Biotech Trainers (SPBT)
e-Learning Models: Using Various Electronic Formats to Deliver Training, Steve Woodruff and panel, workshop presented at the June 2004 meeting of the Society of Pharmaceutical Biotech Trainers (SPBT)
On-line Assessments: Value to the Business, Steve Woodruff, workshop presented at the May 2005 meeting of the Society of Pharmaceutical Biotech Trainers (SPBT)
Is Your Sales Force Ready, Able, and Certified?, Steve Woodruff and John Kuchna, workshop presented at June 2006 IVT Marketing and Sales Summit.
Incorporate Learning Management Systems (LMSs) into Your Sales Training Programs, Steve Woodruff, John Sjovall, Jim Delaney, workshop presented at October 2006 CBI Research Pharmaceutical Sales Training Summit.
Vendor Selection: Right-Sourcing 101, Steve Woodruff and Angela Nicoletta workshop presented at May 2008 meeting of the Society of Pharmaceutical Biotech Trainers (SPBT).
Frost & Sullivan Webinar – Delivering Effective Training for Life Sciences, Steve Woodruff, co-presenter
Bowne Global Webinar – e-Learning: Taking a Global Approach, Steve Woodruff, co-presenter
Steve contributes to the Small Business Branding blog, Marketing Profs Daily Fix, and was recently featured in an article on Better Branding in TheStreet.com. Steve has also launched several on-line portals with aggregated content feeds from the blogging community; PharmaCentral, the Marketing Bloggers portal, and BrandingWire. He has contributed to two recently published “group-authored” books, Age of Conversation and Not Quite What I Was Planning. His branding/marketing/social media blog is called StickyFigure.