Feeds:
Posts
Comments

Posts Tagged ‘Steve Woodruff’

What is the Impactiviti network? It is where Steve Woodruff helps life sciences training professionals get clear on their outsource needs, and get connected to optimal vendor-partners.

This unique “matchmaking” network works so well because Steve also helps training vendors get clear on their message, and get connected to new training clients.

Steve is the eHarmony of the Life Sciences Training community, saving everyone from wasted time and effort.

Working on new training initiatives? Whatever you need, ask Steve!

Our training consultations are free – just ask Steve at steve@stevewoodruff.com.

 

Read Full Post »

It’ll make or break any project. Clear alignment (or lack thereof) at the kickoff of a new initiative.

How to gain alignment among ALL the stakeholders, on both the client AND the vendor side? In my Successful Vendor Management workshop, I advocate for a one-sentence summary:

OneSentenceSummary

Believe it or not, a majority of projects don’t start out with a clearly-defined charter like this, which is the main reason projects go off the rails during the development process.

Here’s a one-minute video on the importance of the one-sentence summary:

(Hint: I find that that most challenging part of the process is coming to clarity and agreement on the project goal, which is an actual business outcome, not merely a description of project features).

There may be some steps you can skip along the way during a given project. But the one-sentence summary is not one of them. Up-front clarity among all involved parties is not a luxury – it’s a necessity!

Other one-minute videos:

Successful Vendor Management – Be Realistic

Successful Vendor Management – Communications

 Successful Vendor Management – Work for Hire

_________

Impactiviti is the Pharmaceutical Connection Agency. As the eHarmony of sales/training/marketing, we help our pharma/biotech clients find optimal outsource vendors through our unique trusted referral network. Need something? Ask Steve.

Learn more about us here.

 

Read Full Post »

Yes, I believe in the power of network-building (the entire Impactiviti business model is based on it!) So I’m happy to announce that I’ll be presenting on that theme at the upcoming SPBT (Society of Pharmaceutical and Biotech Trainers) conference in New Orleans (June 4-7).

The workshop title? Build Your Own Professional Opportunity Network.

Let’s face it – there is no job security anymore. The one security we can build is our network – that is where future opportunities will come from. In this workshop, I’ll give you all the practical steps and advice you need to build your circle of contacts into an opportunity network.

Look forward to seeing you in New Orleans!

_________

Impactiviti is the Pharmaceutical Connection Agency. As the eHarmony of sales/training/marketing, we help our pharma/biotech clients find optimal outsource vendors for training, eMarketing, social media, and more.

Learn more about us here.

_________

Sign up for the Impactiviti Connection semi-weekly e-newsletter (see sample), chock full of news and resources for pharmaceutical professionals

(Image credit: Jessica Murray on Flickr)

Read Full Post »

Last week, I had the privilege of once again attending the Digital Pharma East conference (put on by my friends at ExL Pharma). I have attended most or all of these annual events in past years, and have enjoyed watching it grow and morph. Grow it has – this time there were about 600 attendees, and a very full exhibit hall! Kudos to the team (Bryon Main, Jason Youner, Jayson Mercado) and  the two co-chairs (Marc Monseau and Shwen Gwee) for an exceptional job organizing and running the show.

When covering these events, I tend to give immediate, real-time impressions and factoids via my @Impactiviti twitter account, then after a few days reflection, write up a blog post giving higher-level observations and thoughts. This post is that!

1. The Mobile Bandwagon – The exhibit hall was filled with companies showing off mobile tech, and one entire extra conference day was dedicated to mobile. As well it should be – mobile is rapidly becoming the new normal. Frighteningly, we saw plenty of statistics showing how woefully behind the 8-ball many pharma (and other) companies are in having even their basic web sites mobile-optimized – let alone having a well-thought out mobile strategy. The awareness that mobile devices (smartphones and tablets) are rapidly moving into first-screen status simply has not sunk into the place where practical implementation is being done. That will change!! (note to pharma clients and vendors – this is the lowest-hanging fruit imaginable).

2. Mobile is huge – The adoption rate of mobile devices among doctors (especially iPhones and iPads) is breathtaking. These devices are being integrated increasingly into the healthcare delivery chain. Pharma companies are (or should be) looking for ways to add value and provide service outside of merely peddling drugs. Get some innovative thinkers working on mobile approaches – not mere e-detailing or e-signature apps, but whole new ways of providing information and connectivity among patients, healthcare professionals, and industry. This will happen and is happening via mobile – be part of it or be left out of the equation (hint: you don’t want to do that).

3. Compliance and mobile – Not only is mobile-optimization a far easier task to tackle than thorny culture-shift issues like social media, but it may even become a regulatory issue. Did you know that information optimized for a standard website may not show up properly on a mobile device? It’s not hard to foresee a time in the near future when digital information presentation has to be vetted for fair balance, accuracy, etc. across platforms.

4. Sales forces are going to go mobile. And, most exciting to me, I’ve been in contact with a company that reached out to me after I wrote this post in August about having an intelligent “middle layer” engine to make sense of iPad apps/deployments in pharma. They showed me last week what they’ve developed, and I am very encouraged…if you’re looking at deploying iPads to the field, we should talk! Maybe we can keep you from the iPad “freaking mess” I described in that post…

OK, have I made my point? MOBILE IS HUGE! Now, we did discuss many other digital initiatives at the conference, including social media and the like, but I really want to highlight the lowest-hanging fruit that will have the most near-term impact. And that’s mobile. Mobile is not simply “another channel.” It’s the new normal.

Now, onto two other observations – categorize these under “soapbox ramblings”:

– A lot of folks still don’t effectively engage the audience when presenting. We really need to improve. Please read this post and apply as needed. I know we can do better. Some of the presenters, however, were outstanding (including Olivier Zitoun, Aaron Blackledge, and Seth Perlman – I’m sure there were others but I couldn’t be in every track!)

– As these conferences get larger, it’s increasingly difficult to foster an environment of open sharing and discussion. I did lead one “unconference” session, which was quite lively (and could have gone on for much longer – we were just getting warmed up!). Over the past 18 months, I fear that we’re starting to slip back in our more cutting-edge pharma events into the old default mode of up-front presenter and passive audience. We’ve got to pro-actively design sessions to maximize engagement way beyond the old, “I think we have 5 minutes left for questions…” mode.

Oh, and for those who care about such things: Shwen Gwee and I finally found our Texas-style BBQ “home” in Philly. It’s called Percy Street BBQ. Highly recommended!

_________

Impactiviti is the Pharmaceutical Connection Agency. As the eHarmony of sales/training/marketing, we help our pharma/biotech clients find optimal outsource vendors for training, eMarketing, social media, and more.

Learn more about us here.

_________

Sign up for the Impactiviti Connection weekly e-newsletter (see sample), chock full of news and resources for pharmaceutical professionals

Read Full Post »

…and you need to Uncheck the Box in order to keep your name and face from being used by third-party advertisers.

LinkedIn just unveiled new privacy settings, and they default to some things you probably don’t want.

Over on my Connection Agent blog, I provide you with the 3-step instructions (including screen shots) for how to preserve your privacy. Facebook tried this stunt months ago and provoked an uproar. Given that my blog post has been viewed over 18,000 times in 5 hours, it’s clear LinkedIn users are quite concerned (and changing the settings!)

Go to the instructions NOW.

———-

Impactiviti is the Pharmaceutical Connection Agency. As the eHarmony of sales/training/marketing, we help our pharma/biotech clients find optimal outsource vendors for training, eMarketing, social media, and more. Learn more about our free services here.

Recently on the Impactiviti blog:

>>  Pharma and the iPad

———-

Sign up for the Impactiviti Connection weekly e-newsletter (see sample), chock full of news and resources for pharmaceutical professionals

On Twitter: @impactiviti

Get the Impactiviti overview

Read Full Post »

Merck has laid off 750 sales reps so far this year. Ouch.

Genentech to Roche: No. Again (translation: move us from “no” with “dough”…)

Endo brings Indevus into the fold.

PLUS – who is actively involved in social media in pharma? I’m assembling a growing list…here’s what we have so far on this expanding community.

——

Subscribe to the Impactiviti blog via e-mail

Subscribe to the Impactiviti blog via RSS

Connect with Steve Woodruff

Reblog this post [with Zemanta]

Read Full Post »

The training event has happened. And now you’re left wondering – will they remember it? Will the learning be applied? How can this be reinforced over time?

We can help.

Impactiviti’s Preferred Partner network includes a company with a uniquely useful offering – a template-driven tool that allows you to create mini-scenarios (1-3 minutes), which can be e-mailed. These quick hit reinforcement and application exercises are perfect for follow-up to training, and the back-end analytics allow you to see where the gaps and successes are. These simple and compelling mini-bytes can be deployed at any time (pre-event also)!

If this type of offering is what you’re looking for, contact Steve Woodruff at Impactiviti. We’ll introduce you to an optimal vendor/partner with a proven track record of success.

(And, if you’re in need of a robust and engaging on-line testing and assessment service, we know where you need to turn for that also!)

—––

Impactiviti is a consultancy focused on helping companies identify optimal partners for training/marketing needs. This vendor/client “matchmaking” service is provided free of charge to client companies (preferred partners pay a referral fee when a new business relationship is established).

Subscribe to the Impactiviti blog via e-mail

Subscribe to the Impactiviti blog via RSS

(Image credit)

Reblog this post [with Zemanta]

Read Full Post »

Older Posts »