John Mack at Pharma Marketing blog discusses the downturn in marketing spend.
Newly discovered (by me, anyway!) blog on pharma eMarketing: Dose of Digital. Some interesting recent posts – FDA Uses Social Media, but You Can’t | Gaming to Save Healthcare Marketing | The Myth of Adverse Event Reporting
And, here’s my take on the dance of pharma and social media: Social Media Salsa meets Pharma Waltz.