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Posts Tagged ‘Impactiviti’

We’re moving – 500 feet north

As of March 1st, 2016 this will be my new home and HQ:

Impactiviti HQ

 

On February 22, we closed on this house that is just 10 doors down from the place we’ve been renting here in Franklin, TN.

I love working out of my home, and having a bright sun room adjacent to my office is a real bonus. When I’m talking with you on the phone, I will undoubtedly be pacing back-and-forth between those rooms, which is my favorite way of multi-tasking.

Y’all come and visit sometime!

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Last night over a glass of wine on our back patio, I gave my wife a glowing report about the LTEN conference (from which I had just returned). And it struck me afresh how upbeat this year’s event truly was.

I mean, it was in Scottsdale, Arizona – so how could things NOT be bright and sunny?

LTEN Scottsdale

I know that the LTEN staff (always great to see Dawn, Christine, Miki, Gregg, Nanette, and Tim!), who worked so hard on the event, were thrilled with the attendance numbers, including a growing number of folks from medical device and other related companies.

LTEN crowd

Board Members and Advisors were actively engaged throughout the week, constantly visible in sessions and on the exhibit floor.

LTEN Board

John Constantine, Corey Padovano, Jim Page

This was John Sjovall’s last conference serving as President, although his imitation of Elton John (LTEN John – get it?) did not put him on a yellow brick road to Vegas for nightclub bookings, we all appreciated his steady leadership over the past two years.

LTEN John Sjovall

This year, I didn’t attend a lot of workshops, instead focusing on networking with individuals on both the client and vendor/partner sides. And that was wonderful. In fact, the main keynote was by Keith Ferrazzi, on the building of community through networking. Keith’s material was solid and very practical – I’m always going to applaud encouragements to build professional networks.

The most creative and interesting workshop that I did attend was put on by the folks at Campbell Alliance Learning Solutions (John Bye and Celeste Mosby) – a very cool board game to teach market access fluency. Some of the talks I attended were too didactic, but this one was full of energy as the various teams worked together to try to figure out where the decision-making power resided in a simulated managed markets setting.

And then there was the conference app – a quantum leap above any other mobile application we’ve had in the past. This one, created by DoubleDutch, encouraged direct person-to-person interaction and easy posting of updates/photos. For years, getting social media integrated into the LTEN conference has been a slow ride, but I think we finally crossed the river this year. Utilization of the app was off the charts!

LTEN SW Jim

The evening social events (Monday and Wednesday nights) were very pleasant and relaxed networking times. Monday was a bit weak on the food side of the spectrum, but Wednesday certainly was not! The Learning Labs (mini sessions in the exhibit hall during lunch hours) seemed to be received quite well; and, for the first time, there were LTEN Excellence Awards, including posters of entries. Nice touch.

Since my Impactiviti business is about matchmaking life sciences companies with optimal vendor/partners, I tend to spend a lot of time on the exhibit floor, interacting with my many vendor friends. Having been on the provider side for many years, I’m acutely sensitive to the mood of our vendor colleagues, and often there have been complaints about how little traffic there is in the exhibit hall. But this year, we seemed to hit an inflection point. The mood among vendors was very upbeat, all week – lots of solid interaction happening. I think the combination of better scheduling (more free time in the hall); a simple and intuitive layout of the facility (exhibit hall centrally positioned and all meeting rooms extremely close); and the lack of “outside” distractions at this particular resort made for a much better community experience. Also, it was a privilege to be able to connect many vendors and clients “live” at the conference, which is always a highlight of my year.

Next year’s event will be held June 13-16 at the Gaylord National D.C. Resort; for our friends in Medical Device and Diagnostics companies, there is a gathering in Chicago this year on October 6-7.

Do you want to stay updated throughout the year on the latest life sciences training news and resources? Subscribe right here to the twice-monthly Impactiviti e-newsletter and get better connected to your community! And call on me at any time for advice on your training needs: asksteve@impactiviti.com

-Steve Woodruff, President, Impactiviti – the eHarmony of Life Sciences Training

Are we connected yet on LinkedIn?

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How many of your training managers actually have some kind of background in operations – or, have been trained in how to manage vendors and projects?

If your department is like that of most life science companies, the answer probably lies between few and none. Why? Well, trainers are typically assigned out of Sales, not Operations.

But managing projects requires a new skill set, and without it, expensive failures regularly occur during a training rotation (and beyond).

Being shoved into the deep end of the pool is one way to learn to swim. But a one-day workshop is all that’s needed to impart the core principles and basic practices leading to successful project management.

In one minute, here’s an explanation of the key value of this workshop:

Impactiviti and LTEN sponsor these workshops for life sciences member companies. All the details are right here. Sign your trainers up now while there is still room!

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Today, I want to pull back the veil a bit on one of the most important parts of my network.

The Impactiviti pharmaceutical network is pretty broad, encompassing a range of professionals in the pharma/biotech/med devices/healthcare sphere.

But then there’s my “Inner Circle,” and that group provides one of the best pools of expertise I can offer you.

The “Inner Circle” is my closer group of industry clients and partners who support each other through recommendations of vendors and other resources.

Inner Circle

How does it work? Here’s a very recent example:

Someone who took on a newly-created training role was looking for a potential vendor(s) who could provide curriculum for a very specialized niche group. I spent time brainstorming the need with this individual and more carefully defining the need. This was a case where I felt I should reach out to my Inner Circle for their advice (these Inner Circle e-mails, which occur about every 2 weeks or so, are anonymous so no identifying client information is shared). In this case, I got back several well-targeted recommendations, including some companies that I was familiar with, but wasn’t sure could extend out to this niche. Today, I’ll make specific recommendations back to my client.

On a regular basis, people in my Inner Circle expose me to previously-unknown companies, some of whom become valued Impactiviti referral partners. In fact, in recent months, Inner Circle recommendations have led me to a great Managed Markets training supplier, a boutique leadership development firm, and a virtual facilitation training company – all of whom I can now bring forward as targeted referrals.

This two-way recommendation network effect makes it so much easier to identify the best resources for specific needs.

When you call on us here at Impactiviti, you get far more than Steve Woodruff. You get unmatched expertise from your peers. So, when it’s time to seek out vendor/partners – contact us. We can provide the best expertise available, without charging you a penny.

(stevew at impactiviti dot com; 973-947-7429)

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Related post: The Pharma Roller-coaster

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It’ll make or break any project. Clear alignment (or lack thereof) at the kickoff of a new initiative.

How to gain alignment among ALL the stakeholders, on both the client AND the vendor side? In my Successful Vendor Management workshop, I advocate for a one-sentence summary:

OneSentenceSummary

Believe it or not, a majority of projects don’t start out with a clearly-defined charter like this, which is the main reason projects go off the rails during the development process.

Here’s a one-minute video on the importance of the one-sentence summary:

(Hint: I find that that most challenging part of the process is coming to clarity and agreement on the project goal, which is an actual business outcome, not merely a description of project features).

There may be some steps you can skip along the way during a given project. But the one-sentence summary is not one of them. Up-front clarity among all involved parties is not a luxury – it’s a necessity!

Other one-minute videos:

Successful Vendor Management – Be Realistic

Successful Vendor Management – Communications

 Successful Vendor Management – Work for Hire

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Impactiviti is the Pharmaceutical Connection Agency. As the eHarmony of sales/training/marketing, we help our pharma/biotech clients find optimal outsource vendors through our unique trusted referral network. Need something? Ask Steve.

Learn more about us here.

 

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Impactiviti helps pharmaceutical training clients find the best vendors for their needs. Plus, there’s a lot more!

>> Subscribe to the weekly Impactiviti Connection pharma e-newsletter, loaded with news and resources for our industry

>> Join the Impact LinkedIn networking group (vendor-free): over 450 members devoted to commercial pharma

>> Sign up for one of our high-value SUCCESS Workshops for training departments on Vendor and Project Management best practices

>> Download the Client-Vendor Success white paper

And, for all your training and technology needs, speed-dial Steve Woodruff, who will help you find the optimal vendors for your needs (yes, the vendor recommendation service is free – here’s how it works).

I’m also happy to connect with you on LinkedIn. So…plug in to the Impactiviti network!

Seeking career or business clarity? You may also want to Discover Your Fit at SteveWoodruff.com)

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Yes, I believe in the power of network-building (the entire Impactiviti business model is based on it!) So I’m happy to announce that I’ll be presenting on that theme at the upcoming SPBT (Society of Pharmaceutical and Biotech Trainers) conference in New Orleans (June 4-7).

The workshop title? Build Your Own Professional Opportunity Network.

Let’s face it – there is no job security anymore. The one security we can build is our network – that is where future opportunities will come from. In this workshop, I’ll give you all the practical steps and advice you need to build your circle of contacts into an opportunity network.

Look forward to seeing you in New Orleans!

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Impactiviti is the Pharmaceutical Connection Agency. As the eHarmony of sales/training/marketing, we help our pharma/biotech clients find optimal outsource vendors for training, eMarketing, social media, and more.

Learn more about us here.

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Sign up for the Impactiviti Connection semi-weekly e-newsletter (see sample), chock full of news and resources for pharmaceutical professionals

(Image credit: Jessica Murray on Flickr)

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