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Archive for the ‘Video’ Category

The good news (sort of): Just about anyone can shoot video these days.

The bad news: It’s that much more difficult to figure out who can do a GREAT job for your company.

The best news: Impactiviti has the right vendor/partners for you!

video production pharmaceutical training

When you need an experienced and creative outsource partner for video production, reach out to us here at Impactiviti (phone: 973-947-7429; email: stevew@impactiviti.com). We’ll make the right referral that leads to the right results!

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Also: Facing complex, multi-faceted projects without sufficient resources in-house? You need a provider who can Bring Order out of Chaos

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Training people to train other people is enough of a challenge, and it’s one that pharmaceutical T&D departments have taken on for many years.

But did you know that virtual facilitation – training at a distance using on-line video – has its own challenges? Here are five quick pointers on to help you fail at virtual training (don’t do them!):

#5 – SHOW A MESSY BACKGROUND

What message are you sending with that sloppy pile of folders and crumpled up paper? Let me give you a hint – it’s not ‘creative genius at work’. Whether they’re in a home office or corporate setting, people don’t spend enough time organizing the scene behind them. Turn on your web camera in advance to assess the entire picture. Clear away distractions, board-scribblings, or knick-knacks that might pull focus away from what you’re saying. And never, ever use a window as your backdrop.

#4 – DON’T BOTHER TO PREPARE

Watching unprepared presenters is bad enough when you’re in the same room and listeners are held captive. But if you don’t prepare your virtual presentation well enough to keep it interesting and moving quickly, there are plenty of distractions to keep your audience occupied. In fact, studies show that the number one participant activity during a webinar is checking email (actually watching the webinar comes in 2nd). After all, there’s no physical proximity to shame them into paying attention.

#3 – FORGET TO ADJUST CAMERA POSITION

I always get a kick out of video chatting with my parents. If I’m not looking up their noses, I’m talking to the ceiling. Camera position is critical. If your web cam isn’t at eye level, raise it (put a stack of books under a laptop, or use a tripod for a dedicated camera). And remember – if you’re not looking directly into that camera, you’re not making eye contact.

#2 – IGNORE PERSONAL APPEARANCE

We’re watching you – usually far more up close than we would in person.  I don’t want to see bits of your breakfast on your cheek. Nor do I want to see you sweat. Keep water beside you. Take deep breaths to relax. Brush on translucent powder to keep the shine off. If you don’t think this is important, watch Nixon’s first TV debate with JFK.

#1 – GET FLUSTERED BY MISTAKES

Between 60-90% of a message’s effect comes from non-verbal cues. That’s why video meetings are such a great business tool. Think of all you leave on the table if you’re not using the camera! However, since virtual presenting doesn’t come naturally to most, mistakes will happen. If you’re able to be self-deprecating or laugh at your blunders, your audience will relate to you, trust you, and soak up your wisdom.

virtual trainingFacilitating in front of a classroom is not the same as presenting or training “live” in front of a camera. As companies commit more and more resources to virtual meetings, but sure your employees are camera-ready!

What are some of the ups and downs you’ve discovered in your virtual efforts thus far?

Thanks to Amanda Bergen, Stage Harbor Communications, for these tips!

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Ummmm….maybe not. At least, that’s the stance of the FDA, and of pretty much anyone with common sense. But – not all pharma sales reps have common sense.

A self-produced YouTube video to detail a product in an unfair and unbalanced manner? Sheesh!

Note to pharma clients: worth including this as a case study in your compliance training for sales reps.

(hat tip for link: Larry Lynam)

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We’ve had a good number of new on-line initiatives launching in pharma-world lately, which is a welcome development. A new kid on the block is PharmaFaceoff, a joint venture of Pharmaceutical Executive magazine and Concentric Pharma Advertising.

I took a look at the initial video – here are some first impressions:

The format is a high-quality video, featuring a moderator and several panelists, purportedly having a face-off about some relevant topic. The interface is clean, straightforward, and social-friendly. User comments are enabled. Immediate visual/user experience: positive.

Video production: nice. High-quality, hosted on Vimeo, multiple camera angles used. Panelist setup is clean and uncluttered. Perhaps not ready for a CNN newscast, but certainly many steps above an amateur YouTube production.

Bottom line: I like the idea very much. As for the initial session (which is really more of a discussion than a true faceoff), between Bruce Grant (Digitas), Jennifer Colapietro (PWC), and Michael Sanzen (Concentric) – well, it was fairly basic, and overloaded a bit with agency-speak. I’d call this first one PharmaFacetime for agency folks. Plus, the moderator, Barbara Ryan (Deutsche Bank) seemed tentative in her role. But, this is a new venture and you have to expect a shakedown period.

The approach has great potential, and kudos to PharmaExec for taking it on. A wider variety of speakers with truly differing viewpoints will be needed to make this a “sticky” destination, but let’s face it – video is where it’s at for on-line communications, and this is a great way to hash out some issues and gain needed exposure. I think there needs to be some clarity as to target audience (general public? pharma marketers?), and a clear commitment needs to be made either to nicely-controlled civilized discussions or genuine opinionated debate with a few flying sparks lighting things up. So we’ll see how it evolves. But overall, thumbs up for a creative inaugural flight!

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Now Available – Archived interview on Social Media in Pharma last Friday with Paul Chaney – feel free to forward the link (http://bit.ly/29kAoN) to your colleagues.

TODAY’S NEWS

Abbott wins the bidding for Solvay’s drug unit Abbott Laboratories will announce today the €5bn ($7.3bn) acquisition of Solvay’s pharmaceutical company, bringing a five-month takeover battle to an end and highlighting continued consolidation in the industry. The US drugmaker beat UCB of Belgium and Nycomed of Switzerland to buy the division, which is valued at between €4.5bn and €5bnmore

The Medicines Company gets encouraging results from Angiomax study – The Medicines Company today announced the presentation of 2-year clinical results from the landmark HORIZONS-AMI Trial. The trial showed that patients who had suffered the most severe form of heart attack were significantly less likely to suffer cardiac death and had better overall survival if treated with Angiomax® (bivalirudin) while undergoing angioplasty compared with those treated with heparin plus a platelet glycoprotein IIb/IIIa inhibitor (GPI) during angioplasty...more

Merck‘s diabetes drug Januvia with pancreatitis link? Merck says no, but FDA concerned.

RECOMMENDED

Social Media Strategy. We do that. If your company is wrestling with how to move forward with social media, contact us (stevew at impactiviti dot com, or phone at 973-947-7429) to talk.

PLUS

Is the Apple iPhone 3GS good enough to record the video of an entire conference presentation? Well, yes, it kinda can. Here are the results of my little experiment, from last week’s PharmaMed conference.

Coming up next month:

DigitalPharma

Oct. 19-21 – eXL’s Digital Pharma conference, Bridgewater, NJ. This event will be quite progressive, with more of an informal “unconference” format to maximize interaction. I’ll be co-leading a pre-conference workshop on the 19th on social media, and live-blogging/Twittering. Here’s a discount code for 15% your registration: P615WOO

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Did you know you can get Impactiviti Daily (Top Pharma News) direct to your Inbox each morning? Just click here to subscribe!

TODAY’S NEWS

Lots on J&J today – Elimination of the comprehensive care business unit; warnings of allergic reactions to its HIV drug Intelence; FDA finger-wagging for “misleading” advertising of athlete’s foot cream; no further development of once-per-month Risperdal Consta.

Up-and-coming new drugs looking encouraging: eye drug Xibrom QD from Ista, and lupus drug from UCB/Immunomedics.

BMS‘ RA drug Orencia gets an expanded label.

RECOMMENDED

Talent Management. Employee Assessments. We can help. The Impactiviti Partner Network has what you need. Contact us (stevew at impactiviti dot com, or phone at 973-947-7429) for information and recommendations!

PLUS

The Golden Rule? Or the Gold-in Rule? What’s at the heart of your business? A guest post on the leading healthcare blog KevinMD. AND – Pharma Exec’s listing of the Top 50 Pharma Companies (2008)

JUST FOR FUN

Talent. Sometimes these TV shows uncover gems. Check out this guy from X-Factor:


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TODAY’S NEWS

Why Pharma wants Obamacare. Thought provoking analysis from Forbes.

I like the headline: No Non-sinister Deed goes Unpunished. An interesting story about lobbying, healthcare reform, and The Medicines Company.

Takeda re-acquires Actos marketing rights in Canada.

RECOMMENDED

Negotiations Training – For Reps, Account Managers, and even up to the C-Suite: Impactiviti’s partner network includes some great suppliers for training on Negotiations Skills. Contact me (stevew at impactiviti dot com, or phone at 973-947-7429) for  vendor recommendations on this or any other training need!

PLUS

ePharma Review: Novartis‘ just launched YouTube channel. I consider it a good toe in the water, even if it is one-way communication…

JUST FOR FUN

It’s a cloudy day here in North Jersey. So, here are some amazing pictures of very unusual cloud formations. Enjoy!

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Novartis, following in the footsteps of several other pharmaceutical companies, has launched a YouTube channel. I think this is a good move for two main reasons:

    1. Even if pharma can’t take full advantage of social elements (immediate dialogue, free commenting, etc.) it is very important to put toes in the water and begin experimenting with these new channels of communication.
    2. The best hope for pharma in turning around its PR and perception challenges is to allow patient stories to be told.

And that’s what is going on here – patient stories. The production quality of the videos is high, and wisely, most of the videos thus far are just about a minute long – bite-sized and to the point. The videos end very simply with a screen with the Novartis company name.

NovYouTube450

Patient stories cover cancer, dengue fever, meningitis, and transplantation (so far). Novartis product names are not used in the videos; obviously, it is implied that these patients have been treated with Novartis products, but these are very low-key stories from a promotional perspective. As expected in a pharma YouTube channel like this, Ratings and Comments are disabled, which reflects the regulatory conundrum all communicators in this space must deal with.

Here is how the company describes itself and its on-line presence in the sidebar:

    At Novartis (NYSE: NVS), we seek to discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life. Breakthrough medicines are our highest priority, and we offer a wide range of healthcare products in pharmaceuticals, vaccines, consumer health, generics, eye care and animal health.
    http://www.novartis.com
    http://www.thinkwhatspossible.com
    http://www.twitter.com/novartis
    Information and video content on this Novartis Channel is intended for general educational purposes only and does not constitute medical advice. Novartis does not provide personalized medical diagnosis or patient-specific treatment advice. For any medical questions, seek the advice of your own medical doctor or qualified health care professional. Information on the approved uses of Novartis products may vary by country. Patients, physicians and other medical professionals should check with local medical resources and regulatory authorities for information appropriate to their country. Certain sections of this Channel may be restricted for audiences in certain countries or for certain kinds of expert users.
    © 2009 Novartis AG

Like CML Earth from Novartis, recently reviewed on this blog, the Novartis YouTube channel is a good start. It’s upbeat, puts a human face on disease treatment, and stays within safe parameters for pharma social media (which parameters are, alas, frustratingly narrow at this stage). I see no reason why all other pharma companies should not, at bare minimum, make use of on-line video as a way to get patient-centric messages out. A YouTube “broadcast” channel is a good place to begin in the use of social networking tools, even with restrictions on how much interactivity there can be.

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    I was recently asked, by a pharmaceutical client, what was “new” and leading-edge in training.

    trends1I haven’t seen a lot of specific programs or approaches that struck me as the latest-and-greatest must-haves, but there are certain social and technology trends that will profoundly impact training in the years to come. Here are a handful that I think are important:

    1. Who – specifically, from whom will we get our knowledge, coaching, and support? I believe that the formal, centralized model of training will increasingly be displaced by social, peer-to-peer networking and resourcing on the job. New platforms are now emerging, combining elements of learning management, knowledge management, content management, and social networking, including such features as wikis, blogs, and micro-sharing (peer-to-peer messaging). People are now getting used to learning from one another via networking, and this will (should!) shape training approaches in the years to come.

    Example: Pfizer’s Pfizerpedia project. Pfizer researchers creating a living wiki that is peer-to-peer driven. See Karl Kapp’s overview (with more helpful links); a .pdf case study; article from Information Week.

    2. When – these days, with the one-click-away Google, presence apps like Twitter, and cell-phone connectivity, it’s all about the NOW. We’re getting used to finding what we need when we need it, and training will need to migrate increasingly to a Continuous Training Development / Continuous Learning Access / Constant Update / Immediate Equipping model. While there will always be some training content on the long development cycle slow train, we’re now entering a technology era where fingertip performance support is potentially ubiquitous.

    Example: On-line coaching tools. For software apps and other needs, context-sensitive help & coaching, now including audio/video/screencasts, is being rolled out. This is far superior to sitting in a classroom for 5 days with fire-hose training, and a hope and a prayer that students will retain the material.

    3. Where and How – With smart phones, notebook computers, Kindles, and who-knows-what-will-be-launched-next-month, information and communication are finally untethered. We can take pictures, chat, videoconference, blog, search, and listen anywhere and everywhere. Training will gladly hop aboard this fast-moving express. Multi-channel communications (podcasts, e-mail simulations, webcasts, videos) are being woven into daily life, and will increasingly shape training, as will the use of gaming environments and virtual worlds.

    Example: One of my pharma clients recently rolled out laptops that included integrated webcams. This capability soon led to a new layer of productivity – pre-event training practice on selling skills that could be conducted “live” and at a distance, making the on-site training more efficient.

    4. What – The era of personalized information experience is here, and is increasingly moving into training platforms. Anyone can set up an iGoogle or My Yahoo page and add information and application boxes, or customize widgets on Facebook pages, or set up RSS feeds around their own interests. As these technologies are embraced in training, whole new layers of efficient and customized training delivery become possible.

    Example: Some Learning Management Systems are rolling out portal-like front-ends, which allow people to see customized training, resources, and information according to login. This trend will accelerate as personalized information delivery becomes the norm across all web technologies.

    And now, one final trend that SHOULD be embraced – Strategic Design and development of training with a focus on operational efficiency. But that’s a whole separate topic…

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    After Hours 9_26

    I want this desktop doomsday device.

    Yes, even wine can be politicized!

    There’s no place like a new home office!

    A much cooler version of something we’ve shown before – a worldwide map showing the traffic patterns of airplanes over the span of a day. Very cool!

    Even if you’re not into golf, this amazing putt by Tiger Woods will blow your mind. A classic.

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