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Archive for the ‘Video’ Category

The good news (sort of): Just about anyone can shoot video these days.

The bad news: It’s that much more difficult to figure out who can do a GREAT job for your company.

The best news: Impactiviti has the right vendor/partners for you!

video production pharmaceutical training

When you need an experienced and creative outsource partner for video production, reach out to us here at Impactiviti (phone: 973-947-7429; email: stevew@impactiviti.com). We’ll make the right referral that leads to the right results!

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Also: Facing complex, multi-faceted projects without sufficient resources in-house? You need a provider who can Bring Order out of Chaos

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Training people to train other people is enough of a challenge, and it’s one that pharmaceutical T&D departments have taken on for many years.

But did you know that virtual facilitation – training at a distance using on-line video – has its own challenges? Here are five quick pointers on to help you fail at virtual training (don’t do them!):

#5 – SHOW A MESSY BACKGROUND

What message are you sending with that sloppy pile of folders and crumpled up paper? Let me give you a hint – it’s not ‘creative genius at work’. Whether they’re in a home office or corporate setting, people don’t spend enough time organizing the scene behind them. Turn on your web camera in advance to assess the entire picture. Clear away distractions, board-scribblings, or knick-knacks that might pull focus away from what you’re saying. And never, ever use a window as your backdrop.

#4 – DON’T BOTHER TO PREPARE

Watching unprepared presenters is bad enough when you’re in the same room and listeners are held captive. But if you don’t prepare your virtual presentation well enough to keep it interesting and moving quickly, there are plenty of distractions to keep your audience occupied. In fact, studies show that the number one participant activity during a webinar is checking email (actually watching the webinar comes in 2nd). After all, there’s no physical proximity to shame them into paying attention.

#3 – FORGET TO ADJUST CAMERA POSITION

I always get a kick out of video chatting with my parents. If I’m not looking up their noses, I’m talking to the ceiling. Camera position is critical. If your web cam isn’t at eye level, raise it (put a stack of books under a laptop, or use a tripod for a dedicated camera). And remember – if you’re not looking directly into that camera, you’re not making eye contact.

#2 – IGNORE PERSONAL APPEARANCE

We’re watching you – usually far more up close than we would in person.  I don’t want to see bits of your breakfast on your cheek. Nor do I want to see you sweat. Keep water beside you. Take deep breaths to relax. Brush on translucent powder to keep the shine off. If you don’t think this is important, watch Nixon’s first TV debate with JFK.

#1 – GET FLUSTERED BY MISTAKES

Between 60-90% of a message’s effect comes from non-verbal cues. That’s why video meetings are such a great business tool. Think of all you leave on the table if you’re not using the camera! However, since virtual presenting doesn’t come naturally to most, mistakes will happen. If you’re able to be self-deprecating or laugh at your blunders, your audience will relate to you, trust you, and soak up your wisdom.

virtual trainingFacilitating in front of a classroom is not the same as presenting or training “live” in front of a camera. As companies commit more and more resources to virtual meetings, but sure your employees are camera-ready!

What are some of the ups and downs you’ve discovered in your virtual efforts thus far?

Thanks to Amanda Bergen, Stage Harbor Communications, for these tips!

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Ummmm….maybe not. At least, that’s the stance of the FDA, and of pretty much anyone with common sense. But – not all pharma sales reps have common sense.

A self-produced YouTube video to detail a product in an unfair and unbalanced manner? Sheesh!

Note to pharma clients: worth including this as a case study in your compliance training for sales reps.

(hat tip for link: Larry Lynam)

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We’ve had a good number of new on-line initiatives launching in pharma-world lately, which is a welcome development. A new kid on the block is PharmaFaceoff, a joint venture of Pharmaceutical Executive magazine and Concentric Pharma Advertising.

I took a look at the initial video – here are some first impressions:

The format is a high-quality video, featuring a moderator and several panelists, purportedly having a face-off about some relevant topic. The interface is clean, straightforward, and social-friendly. User comments are enabled. Immediate visual/user experience: positive.

Video production: nice. High-quality, hosted on Vimeo, multiple camera angles used. Panelist setup is clean and uncluttered. Perhaps not ready for a CNN newscast, but certainly many steps above an amateur YouTube production.

Bottom line: I like the idea very much. As for the initial session (which is really more of a discussion than a true faceoff), between Bruce Grant (Digitas), Jennifer Colapietro (PWC), and Michael Sanzen (Concentric) – well, it was fairly basic, and overloaded a bit with agency-speak. I’d call this first one PharmaFacetime for agency folks. Plus, the moderator, Barbara Ryan (Deutsche Bank) seemed tentative in her role. But, this is a new venture and you have to expect a shakedown period.

The approach has great potential, and kudos to PharmaExec for taking it on. A wider variety of speakers with truly differing viewpoints will be needed to make this a “sticky” destination, but let’s face it – video is where it’s at for on-line communications, and this is a great way to hash out some issues and gain needed exposure. I think there needs to be some clarity as to target audience (general public? pharma marketers?), and a clear commitment needs to be made either to nicely-controlled civilized discussions or genuine opinionated debate with a few flying sparks lighting things up. So we’ll see how it evolves. But overall, thumbs up for a creative inaugural flight!

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Now Available – Archived interview on Social Media in Pharma last Friday with Paul Chaney – feel free to forward the link (http://bit.ly/29kAoN) to your colleagues.

TODAY’S NEWS

Abbott wins the bidding for Solvay’s drug unit Abbott Laboratories will announce today the €5bn ($7.3bn) acquisition of Solvay’s pharmaceutical company, bringing a five-month takeover battle to an end and highlighting continued consolidation in the industry. The US drugmaker beat UCB of Belgium and Nycomed of Switzerland to buy the division, which is valued at between €4.5bn and €5bnmore

The Medicines Company gets encouraging results from Angiomax study – The Medicines Company today announced the presentation of 2-year clinical results from the landmark HORIZONS-AMI Trial. The trial showed that patients who had suffered the most severe form of heart attack were significantly less likely to suffer cardiac death and had better overall survival if treated with Angiomax® (bivalirudin) while undergoing angioplasty compared with those treated with heparin plus a platelet glycoprotein IIb/IIIa inhibitor (GPI) during angioplasty...more

Merck‘s diabetes drug Januvia with pancreatitis link? Merck says no, but FDA concerned.

RECOMMENDED

Social Media Strategy. We do that. If your company is wrestling with how to move forward with social media, contact us (stevew at impactiviti dot com, or phone at 973-947-7429) to talk.

PLUS

Is the Apple iPhone 3GS good enough to record the video of an entire conference presentation? Well, yes, it kinda can. Here are the results of my little experiment, from last week’s PharmaMed conference.

Coming up next month:

DigitalPharma

Oct. 19-21 – eXL’s Digital Pharma conference, Bridgewater, NJ. This event will be quite progressive, with more of an informal “unconference” format to maximize interaction. I’ll be co-leading a pre-conference workshop on the 19th on social media, and live-blogging/Twittering. Here’s a discount code for 15% your registration: P615WOO

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Did you know you can get Impactiviti Daily (Top Pharma News) direct to your Inbox each morning? Just click here to subscribe!

TODAY’S NEWS

Lots on J&J today – Elimination of the comprehensive care business unit; warnings of allergic reactions to its HIV drug Intelence; FDA finger-wagging for “misleading” advertising of athlete’s foot cream; no further development of once-per-month Risperdal Consta.

Up-and-coming new drugs looking encouraging: eye drug Xibrom QD from Ista, and lupus drug from UCB/Immunomedics.

BMS‘ RA drug Orencia gets an expanded label.

RECOMMENDED

Talent Management. Employee Assessments. We can help. The Impactiviti Partner Network has what you need. Contact us (stevew at impactiviti dot com, or phone at 973-947-7429) for information and recommendations!

PLUS

The Golden Rule? Or the Gold-in Rule? What’s at the heart of your business? A guest post on the leading healthcare blog KevinMD. AND – Pharma Exec’s listing of the Top 50 Pharma Companies (2008)

JUST FOR FUN

Talent. Sometimes these TV shows uncover gems. Check out this guy from X-Factor:


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TODAY’S NEWS

Why Pharma wants Obamacare. Thought provoking analysis from Forbes.

I like the headline: No Non-sinister Deed goes Unpunished. An interesting story about lobbying, healthcare reform, and The Medicines Company.

Takeda re-acquires Actos marketing rights in Canada.

RECOMMENDED

Negotiations Training – For Reps, Account Managers, and even up to the C-Suite: Impactiviti’s partner network includes some great suppliers for training on Negotiations Skills. Contact me (stevew at impactiviti dot com, or phone at 973-947-7429) for  vendor recommendations on this or any other training need!

PLUS

ePharma Review: Novartis‘ just launched YouTube channel. I consider it a good toe in the water, even if it is one-way communication…

JUST FOR FUN

It’s a cloudy day here in North Jersey. So, here are some amazing pictures of very unusual cloud formations. Enjoy!

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