Archive for the ‘Training’ Category

Leaders need to continually develop new skills (and improve on current ones). But there is one skill that, hands down, is more vital than the rest.

The ability to communicate clearly and effectively.

In sales, management, training, marketing, and executive leadership – in every career role – nothing matters more than communicating effectively with others.

That’s why I spent so much time writing about Clarity. And, that is also why I have a partnership with a company that specializes in communications training.

Led by a published author with a PhD, who lectures at Wharton Business School AND who has many years of experience in the life sciences industry, this partner does workshops (and keynotes) nationwide.



As we all know, attention spans are getting shorter and shorter….


…so it is up to us to train our colleagues in the whole range of communication skills (including facilitation, slide design, writing, and interpersonal collaboration).

If you’re interested in learning more, contact me (AskSteve@impactiviti.com; 973-947-7429) and I’ll connect you up!

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The managed care environment is complex, and ever-evolving. Many learners (new and experienced) struggle to retain all the information presented in eLearning modules, and they rarely go back to reference them.

One of Impactiviti’s partner companies has come up with a customizable Managed Markets Overview in an easy-to-navigate flipbook that makes for a great reference guide for the entire organization. This production incorporates the patient story, and the thoughtful layout and graphics make it easy to retain the information.

Customized pull-through activities that target your team’s specific needs can be created to enhance the impact of this content.

If you would like a sample, please let me know (asksteve@impactiviti.com) and I will connect you with my preferred managed markets training partner.

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Your product is going global, and sales forces from multiple countries have to get up to speed with customized launch meetings and messaging.

Where do you turn for help?

Here is how one of Impactiviti’s preferred vendor-partners helped a growing client with this challenge:

>> Case Study: Global Product Launch Training (single-page download)

global launch

Reach out to us here at Impactiviti (973-947-7429) for any outsource training needs you have – we’ll be happy to recommend an optimal partner!


Impactiviti provides vendor-client “matchmaking” services in the life sciences training area, built on a unique trusted referral network model. We consult and provide vendor advice at no charge for life science companies. Contact Steve Woodruff at asksteve@impactiviti.com

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As I talk to business leaders – owners of small businesses, leaders of departments, etc. – one common theme emerges. It’s the power of the immediate to derail long-term strategic direction.

Tyranny of the UrgentIt has several aliases:

  • Tyranny of the Urgent
  • Reactive Thinking
  • Tactical Overwhelm
  • The Daily Grind (also useful for coffee references)

Call it what you will, it boils down to the fact that being in the weeds of day-to-day execution tends to obscure our long-term thinking. We lose sight of the goal.

In ice hockey, have you ever seen those scrums on the boards where several players are piled up, all kicking at the puck (and whacking each other’s ankles)? The focus is entirely on that little piece of ice and that rubber disk – no-one’s looking at the goal.

Ever felt that way during the week? Yeah, I thought so. Bad for the ankles, I find.

Losing sight of the forest while in the trees is a very common leadership struggle. In fact, for my friends who lead Training and Development groups in biopharma companies, one of the ways in which this is accentuated is the perception that T&D is a “servant” department – Sales and/or Marketing tosses stuff over the wall for Training to execute. No strategic alignment need get in the way of the “Need it NOW!” ;>((

As a solopreneur, I have to fight this battle all the time. I get immersed in low- or no-return activities that pop up in front of me instead of staying on track. I fail to keep my focus on the clients, partners, and opportunities that are most productive long-term. I have to remind myself constantly what really matters – and even then it’s still way too easy to lose sight of the goal.

What about you? How do you stay on track in the midst of the reactive mode that presses in on you daily? Share your tips and practices for the rest of us to learn from!

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Today’s blog post is not so much a dissertation or opinion piece, but a question.

I’ve been having discussions lately with multiple pharma/biotech clients around the ongoing development of those who cycle into the training dept (as trainers, managers, associate directors, etc.)

Specifically – I know there are a fair number of offerings (including some from LTEN) that focus on training-specific skills – instructional design, facilitation, presentation skills, and the like. I HOPE that many companies are taking advantage of those.

But when it comes to developing “good corporate citizens” who are being effectively developed for positions of greater responsibility, who in our industry has a well-structured and systematic curriculum (say, perhaps, quarterly internal workshops) in place for those in the training department? I’m thinking of skills like this:

  • Strategic Thinking
  • Business Writing
  • Influence without Authority
  • Negotiation
  • Communication
  • Project Management
  • Time and Priority Management
  • Professional Networking
  • Relationship Management
  • Corporate Business Acumen

What do you have in place? I would really like to know (please send me a message: stevew@impactiviti.com). I get the sense, that, along with on-boarding, there are needs here – maybe we can brainstorm some solutions for your department.

(also – is your own sales training dept. planning for these developmental needs, or is it being done through HR? If the latter – is it effective?)

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The good news (sort of): Just about anyone can shoot video these days.

The bad news: It’s that much more difficult to figure out who can do a GREAT job for your company.

The best news: Impactiviti has the right vendor/partners for you!

video production pharmaceutical training

When you need an experienced and creative outsource partner for video production, reach out to us here at Impactiviti (phone: 973-947-7429; email: stevew@impactiviti.com). We’ll make the right referral that leads to the right results!


Also: Facing complex, multi-faceted projects without sufficient resources in-house? You need a provider who can Bring Order out of Chaos

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Training Program Overload

I sometimes marvel at the number and diversity of training programs that commercial life sciences professionals are exposed to.

Waterfall OprylandSituational Leadership. DISC. Crucial Conversations. Coaching Skills. Selling this. Influence without Authority that. The list, the acronyms, go on and on – as do all the outlined steps and principles contained in each program.

Can anybody really remember all that stuff – let alone apply it in the moment of need?

Or are we overloaded with training program flavor-of-the-month?

As someone who makes recommendations of training programs to my life sciences clients, I seriously do wonder about this. And I wonder how you – people in the life sciences training community (trainers and vendors) – feel about this as well.

Are we so overloaded with information that we become constipated at the point of interaction?

Please share your experience in the comments. How do you, and your colleagues, deal with remembering, and synthesizing, and applying all these programs? Are there strategies you have found to help with the overload?

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