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Archive for the ‘AstraZeneca’ Category

TODAY’S NEWS

Pfizer trimming pipeline projects after Wyeth acquisition – Pfizer Inc., the world’s biggest drugmaker, said Wednesday it is quitting plans to sell popular pain drug Lyrica as an add-on treatment for anxiety as it shaves about 100 projects from its combined portfolio after swallowing rival Wyethmore

AstraZeneca: 8,000 more cuts coming. Ouch – The reduction will take place by 2014 and comes on top of approximately 12,600 jobs the drugmaker has already cut. The jobs will be eliminated from sales and marketing, R&D, and supply chain operations, along with basic infrastructuremore

Cephalon shuffling the executive leadership suite.

Enzon selling specialty pharma biz to Sigma-tau.

Apple’s new iPad – gamechanger for eHealth? I say Yes – here’s why.

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On-line/e-mail learning reinforcement – The event is over. Now, how do you reinforce the learning and track uptake? Contact us (stevew at impactiviti dot com, or phone at 973-947-7429) for recommendations.

PLUS

Governments, pharma, and canceling orders. I agree with Vasella’s perspective about binding contracts.

JUST FOR FUN

If you haven’t seen it before – very funny and all too true. The client-vendor relationship (video). Don’t be “that client”!

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TODAY’S NEWS

FDA warning letters to Lilly, Bayer, Amylin, Cephalon.

Wow: ARBs for hypertension reducing Alzheimer’s symptoms? – Drugs commonly used to lower blood pressure, sold by AstraZeneca Plc, Sanofi-Aventis SA and Merck & Co., may also reduce the risk of developing Alzheimer’s disease. Researchers from Boston University analyzed the medical records of more than 800,000 U.S. veterans and found those taking angiotensin receptor blockers were up to 24 percent less likely to develop dementia than patients on other medications. Patients already diagnosed with Alzheimer’s disease were half as likely to be admitted to a nursing home and had a 17 percent reduced risk of dying if they were taking the medicationsmore

FTC wants to put a stop to the “pay-to-delay” deals – Jon Leibowitz will hold a press conference today to ask Congress to include a provision in the health care reform bill to end deals in which brand-name drugmakers offer payments or other inducments to generic rivals to delay copycat versions of best-selling medsmore

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Product/Therapeutic training development (pharma/biotech/devices). Live training, modules, eLearning – we’ve got the expertise and customer-centric approach in our vendor/partner network. Contact us (stevew at impactiviti dot com, or phone at 973-947-7429) for recommendations.

PLUS

Social Media, Opportunity, and Serendipity – my guest post on the Hive Awards blog.

JUST FOR FUN

Visual awesomeness. Photo of Martian dune field. Quite spectacular!

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Subscribe to the Impactiviti blog via e-mail (which will bring you Impactiviti Daily – a brief of the day’s top pharma news)

Sign up for the Impactiviti Connection twice-monthly e-newsletter (see sample)

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TODAY’S NEWS

Celgene to buy Gloucester Pharmaceuticals, another company with a focus on developing drugs for blood cancer. I really like Celgene’s laser-like focus in its product portfolio – very smart.

Keep those new blood thinners coming.

AstraZeneca‘s Seroquel gets an expanded label for Major Depressive Disorder (add-on treatment).

Folotyn: 30K/month cancer treatment?? Wow (from NY Times).

The race for the new oral MS drug approval – did Novartis just take the lead?

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Medical Device Training. The Impactiviti network of providers has what you need.  Contact us (stevew at impactiviti dot com, or phone at 973-947-7429) for recommendations.

PLUS

Pharma: Socializing in a Straitjacket? A somewhat shallow brushstroke in AdWeek about pharma and social media. AND – only TWO FDA inspectors in all of China (where much drug manufacturing is moving)? I bet that gets changed fast!

JUST FOR FUN

Will a young dog remember a family member who has been gone for 3 months? Watch and see!

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Subscribe to the Impactiviti blog via e-mail (which will bring you Impactiviti Daily – a brief of the day’s top pharma news)

Sign up for the Impactiviti Connection twice-monthly e-newsletter (see sample)

Connect with Steve Woodruff

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TODAY’S NEWS

FTC says “yes” to Merck-Schering merger.

AstraZeneca’s experimental drug Brilinta may not get along well with aspirin: AstraZeneca Plc is looking into whether greater use of aspirin reduces the effectiveness of its experimental clot-busting medicine Brilinta, which analysts had estimated would bring in $1 billion a yearmore Plus, AZ agrees to a $520M fine in Seroquel marketing probe. Ouch.

Medical Marketing and Media agency awards for this year. It was an in-house effort that picked up the Gold Award for Best Integration Program for Large Companies.

Statins and flu: med may be good for more than high cholesterol? – Doctors may have a new treatment for swine flu that’s already on pharmacy shelves — cholesterol-lowering statin drugs like Pfizer’s Lipitor and Zocor. Researchers reported Thursday that people who were already on these drugs when they caught seasonal flu and had to be hospitalized were twice as likely to survive than those not on such medicinesmore

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Train-the-Trainer. Impactiviti’s partner network includes a wonderful provider who can customize a train-the-trainer program for your department. Contact us (stevew at impactiviti dot com, or phone at 973-947-7429) for recommendations.

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When Statistics have Faces. A reminder of the humanity in everything we do. Also, an amazing animation of how the flu virus infects your body.

JUST FOR FUN

Landscape Photo of the Year. And other lovely contenders.
Coming up next week:

eComm

Nov. 3-4 – eyeforpharma’s 4th Annual eCommunication and On-line Marketing Summit, Philadelphia, PA. I’ll be part of a panel on social networking, and live-blogging/Twittering. Here’s a discount code to save $400 off your registration: SPEAK

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Subscribe to the Impactiviti blog via e-mail (which will bring you Impactiviti Daily – a brief of the day’s top pharma news)

Sign up for the Impactiviti Connection twice-monthly e-newsletter (see sample)

Connect with Steve Woodruff

Read Full Post »

 

TODAY’S NEWS

Roche: Our upcoming diabetes drug works better than Byetta. Will be interesting to see the full set of data.

AstraZeneca’s experimental oncology drug Zactima: let’s step back for a time-out.

Genta: time to give up on Genasense? Not sure this horse is ever going to gallop.

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Compliance Training. Impactiviti’s partner network includes solutions providers for every level of compliance training – from sales reps to home office employees. Ethics, Regulatory compliance, Diversity – you name it. Contact us (stevew at impactiviti dot com, or phone at 973-947-7429) for recommendations.

PLUS

This week, I attended a very enjoyable ePatient Connection conference (put on by Kevin Kruse). It was excellent: here’s a review.

JUST FOR FUN

Curious about all that wine flavor jargon? Check out this neat little visualization!
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Coming up next week:

eComm

Nov. 3-4 – eyeforpharma’s 4th Annual eCommunication and On-line Marketing Summit, Philadelphia, PA. I’ll be part of a panel on social networking, and live-blogging/Twittering. Here’s a discount code to save $400 off your registration: SPEAK

———-

Subscribe to the Impactiviti blog via e-mail (which will bring you Impactiviti Daily – a brief of the day’s top pharma news)

Sign up for the Impactiviti Connection twice-monthly e-newsletter (see sample)

Connect with Steve Woodruff

Read Full Post »

Note: Impactiviti Daily is going to be published somewhat irregularly over the next 4 weeks, as we’re in the heart of “conference” season and I’m attending/speaking at several events over the next month. We’ll do our best to keep you updated!

TODAY’S NEWS

Pharma sales reps should be paid overtime? This is getting interesting – Novartis sales reps fighting for overtime pay just got a powerful ally. The US Department of Labor filed an amicus brief with a federal appeals court contending that a lower court was wrong to toss their lawsuitmore

AstraZeneca: KY says pony up $14.7M for marketing the spread – The ruling is the latest legal setback for AstraZeneca over the way its pricing. The drug maker was ordered by a jury in Alabama last year to pay $215 million for overcharging that state’s Medicaid program (back story). A judge later reduced that to $160 million, and AstraZeneca is appealing. In 2007, a federal judge in Boston ordered the drug maker to pay $12.9 million for overcharges, and an appeals court last month upheld the decisionmore

BMS cuts 25% of Abilify sales force: any insiders have the actual number? – Bristol-Myers Squibb Co. cut the sales force for its second best-selling drug, the antipsychotic Abilify, six months after extending its contract to market the product with Tokyo-based Otsuka Pharmaceutical Co. About 25 percent of the positions were eliminated, Brian Henry, a spokesman for New York-based Bristol-Myers, said yesterday in a telephone interview. The move happened this week, he said. He declined to give the number of jobs cut…more

Pfizer completes acquisition of Wyeth; cuts/closings coming; also slips updated logo into the mix!

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Managed Care/Account Manager training. Impactiviti’s partner network has a broad range of offerings for managed care training, from off-the-shelf to custom workshops, and more. Contact us (stevew at impactiviti dot com, or phone at 973-947-7429) for brainstorming and recommendations.

PLUS

Time. Talent. And Magic. Be sure to “set your own table” as you develop your career. From the StickyFigure blog.

JUST FOR FUN

Coming up this month:

Oct. 26-27 – Kru Research’s e-Patient Connections conference, Philadelphia, PA. I’ll be speaking and live-blogging. Here’s a discount code to save $500 off your registration: SW500

———-

Subscribe to the Impactiviti blog via e-mail (which will bring you Impactiviti Daily – a brief of the day’s top pharma news)

Sign up for the Impactiviti Connection twice-monthly e-newsletter (see sample)

Connect with Steve Woodruff

Read Full Post »

What do you think?Those Dreaded Capabilities Presentations: can we make the whole process better? My ideas – what are yours (add in the comments)

TODAY’S NEWS

Pharma and paid search – Adios, after FDA warning letters. Paid search ads by pharmaceutical companies dropped a whopping 84% between March 26 of this year and the end of June.

Novartis expands anti-infective armamentarium – Novartis AG bought global rights to an experimental antibiotic from privately held Paratek Pharmaceuticals, adding a pill that may treat life-threatening infections caused by bacteria resistant to available medicines. The drug candidate, known as PTK 0796, may be taken in pill form, meaning patients can continue treatment after being discharged from the hospital, Basel, Switzerland-based Novartis saidmore

On Selling: The Changing Pharmaceutical Sales Landscape (from PharmaExec). Plus, Key Account Management (a rationale for change). And, Physicians less Receptive to Drop-in Sales Visits.

AstraZenca, Seroquel, lawsuits, and “weight-neutral.” Ouch.

RECOMMENDED

Simulations – both software-based and for live workshops. Impactiviti’s partner network has great solutions for your simulation needs. Contact us (stevew at impactiviti dot com, or phone at 973-947-7429) for brainstorming and recommendations.

PLUS

Implanted defibrillator saves a man’s life – by stopping a bullet. I love the final quote.

JUST FOR FUN

Million-to-one apple is half red, half green. Pretty cool picture!

Coming up this month:

Oct. 26-27 – Kru Research’s e-Patient Connections conference, Philadelphia, PA. I’ll be speaking and live-blogging. Here’s a discount code to save $500 off your registration: SW500

———-

Subscribe to the Impactiviti blog via e-mail (which will bring you Impactiviti Daily – a brief of the day’s top pharma news)

Sign up for the Impactiviti Connection twice-monthly e-newsletter (see sample)

Connect with Steve Woodruff

Read Full Post »

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