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« Successful Vendor Management – One Sentence
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Successful Vendor Management – Define Your Terms

December 20, 2012 by Steve Woodruff

One of the keys to communication between two parties (say, client project manager –> vendor project manager) is realizing that words carry baggage. And I do not speak of “baggage” here pejoratively, as we often do, but simply descriptively.

There is the dictionary definition of a word or phrase. Then, there is the meaning and significance embedded in our individual minds, which is attached to subjective ideas, past experiences, images, people, issues, etc. That is the internal definition or metadata (metadata means “information about information”).

These meanings may have quite a bit of emotional freight, or conceptual misunderstanding, attached to them. So in dealing with business communications, NEVER assume that everyone understands words the same way. Define. Discuss. Put it in writing. Do not leave it in the verbal ether, and discover 3 weeks down the road that even though it sounded like there was agreement when words were spoken – there clearly wasn’t.

So, in any business setting, it is vital to define your terms – to agree on the metadata. Here’s my 1-minute take on it:

Assume nothing. Clarify everything. It’ll save an awful lot of grief down the road if you have the metadata sync’ed up at the beginning!

Other one-minute videos:

Successful Vendor Management – Be Realistic

Successful Vendor Management – Communications

 Successful Vendor Management – Work for Hire

Successful Vendor Management – One Sentence

_________

Impactiviti is the Pharmaceutical Connection Agency. As the eHarmony of sales/training/marketing, we help our pharma/biotech clients find optimal outsource vendors through our unique trusted referral network. Need something? Ask Steve.

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Posted in Vendor Management, Vendor Selection | Tagged communications, metadata, Project management, Vendor management | 13 Comments

13 Responses

  1. on December 20, 2012 at 9:11 am Ike Pigott

    It’s amazing how many arguments get started, and are doomed to stay unresolved, because the parties to the disagreement are really quibbling about very different things.

    If we only had better habits about stepping back, and asking the other person what they mean when they use the word _____________.


    • on December 20, 2012 at 9:20 am Steve Woodruff

      And the number of doomed business initiatives because of it….frightening! (now, by “doomed,” what I mean is…..)


  2. on December 20, 2012 at 10:06 am Jim Morris

    Steve,
    I love the one minute clips. They are well presented and valuable. I am more inclined than ever to explain and define verbally, “metadata”, then put in down on paper and discuss again.
    Jim Morris


    • on December 20, 2012 at 12:08 pm Steve Woodruff

      Thanks, Jim!


  3. on December 20, 2012 at 10:07 am Philip McCrea

    Steve this is a keeper. Well done. Philip


    • on December 20, 2012 at 12:09 pm Steve Woodruff

      Glad you stopped by, Phil! I know we’ve both seen this happen over and over again, right?


  4. on December 20, 2012 at 10:20 am Jeff Shuey

    Spot on. I have a presentation that I deliver called “Acronym Soup – Working with Microsoft by Speaking their Language” for the exact reason.you point out in your post. Every industry has terms they use to shortcuts communications. Making sure everyone is actually speaking the same language is important.


    • on December 20, 2012 at 12:10 pm Steve Woodruff

      Jeff, I find that even some of the most common words – ones we’d assume there must be complete agreement on – aren’t always clear among all interest parties. Let alone those acronyms!


  5. on December 20, 2012 at 11:10 am Lisa Petrilli (@LisaPetrilli)

    Similar this we often project an expectation onto someone…expecting them to respond a certain way to something we say, and we get disappointed when they don’t. We might assume it’s a reflection on us, when it may very possibly be a reflection of something else our client/colleague is dealing with that day. This happened to me the other day when I didn’t realize a colleague had spent the afternoon at a funeral, and assumed their lack of enthusiasm was a reflection of me and the project, when it absolutely was not. Thanks for raising this issue, Steve!


    • on December 20, 2012 at 12:10 pm Steve Woodruff

      So true, Lisa. Thanks for reading and contributing!


  6. on December 20, 2012 at 12:38 pm Gini Dietrich

    In Jason Fried’s monthly column in Inc., he talks about how he’s taking Ruby on Rails classes to learn how to communicate with his programmers. I think that’s a really interesting thing to do – both from leadership and communications perspectives. It would benefit all of us to understand the other person’s perspective.


  7. on January 7, 2013 at 6:42 am Successful Vendor Management – Measuring Success « Impactiviti blog

    […] « Successful Vendor Management – Define Your Terms […]


  8. on January 10, 2013 at 6:44 am Clarity FAIL: When You Assume Your Own Context « Connection Agent

    […] of them are coming in at the ground floor. They don’t have the surrounding knowledge, the metadata, that you and I simply […]



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