From Sally Church – Online video viewing accelerates – where is Pharma? Useful stats and a good question. And from the recent ePharma Summit – who is doing it best so far? (from Kevin Nalty and Clare O’Brien). PLUS – a free e-book, just made available by Kru Research – Using YouTube for e-Patient Communications.
Wendy Blackburn thinks that Pharma eMarketing is (finally) Coming of Age.
Jon Richman asks on his Dose of Digital Blog – should you be involved in on-line monitoring?
Now, I have a question. Many pharma companies shy away from eMarketing/Social Media involvement and investments because of perceived risks. But now think about the drug development pipeline process – especially an example like this one. Can anyone REALLY argue that pharma doesn’t make long-term, chancy investments in hope of a possible but uncertain payoff in the future? And I must say – getting involved in on-line networking is a whole lot less risky, less costly, with much higher potential payoff, than many of these speculative pipeline ventures…