Pharma “e-stuff” has been on my mind lately, having recently attending the ePharma Summit in Philadelphia. Here are some random links that have surfaced which might be of interest to you:
Manhattan Research on the use of Search all along the Treatment continuum. Linked from Fabio Gratton‘s blog.
On PharmaExec.com: The Future of Media and Social Influence Marketing.
Learn the Art of Communicating with People using social networks for Health and Wellness. From Fard Johnmar‘s blog (free report link). Also, from the same blog, Questions about the Effect of Physician Social Networks on prescribing patterns.
Activated Patients, and Why Pharma Should Care. From Pharma 2.0 blog.
And, two items from Medical Marketing and Media:
Social media renders commercial model obsolete? Ummm, a little overstated there…!