Pharma “e-stuff” has been on my mind lately, having recently attending the ePharma Summit in Philadelphia. Here are some random links that have surfaced which might be of interest to you:
Pfizer doing some interesting web 2.0 applications with “Pfizerpedia” – Karl Kapp‘s overview (with more helpful links); a .pdf case study; article from Information Week.
Manhattan Research on the use of Search all along the Treatment continuum. Linked from Fabio Gratton‘s blog.
On PharmaExec.com: The Future of Media and Social Influence Marketing.
Learn the Art of Communicating with People using social networks for Health and Wellness. From Fard Johnmar‘s blog (free report link). Also, from the same blog, Questions about the Effect of Physician Social Networks on prescribing patterns.
Activated Patients, and Why Pharma Should Care. From Pharma 2.0 blog.
From the Eye on FDA blog: Two More Pharmas jump into YouTube, and the federal government going big also into Web 2.0.
And, two items from Medical Marketing and Media:
Social media renders commercial model obsolete? Ummm, a little overstated there…!
Marketers should offer holistic solutions, not just drugs.
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Thanks for putting up a great list of content on social media for pharma. Quotes from SXSW indicate this is a huge opportunity for education that will only get bigger.
I am trying to find a list of conferences in Web 2.0 with an emphasis in the healthcare/ pharmaceutical industry. I was hoping you might have some suggestions or referrals?
Thanks.