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« Today’s Top Three in Pharma 021309
ePharma Summit – Summit Up »

Some Pharma eMarketing/Social Media links

February 14, 2009 by Steve Woodruff

Pharma “e-stuff” has been on my mind lately, having recently attending the ePharma Summit in Philadelphia. Here are some random links that have surfaced which might be of interest to you:

Pfizer doing some interesting web 2.0 applications with “Pfizerpedia” – Karl Kapp‘s overview (with more helpful links); a .pdf case study; article from Information Week.

Manhattan Research on the use of Search all along the Treatment continuum. Linked from Fabio Gratton‘s blog.

On PharmaExec.com: The Future of Media and Social Influence Marketing.

Learn the Art of Communicating with People using social networks for Health and Wellness. From Fard Johnmar‘s blog (free report link). Also, from the same blog, Questions about the Effect of Physician Social Networks on prescribing patterns.

Activated Patients, and Why Pharma Should Care. From Pharma 2.0 blog.

From the Eye on FDA blog: Two More Pharmas jump into YouTube, and the federal government going big also into Web 2.0.

And, two items from Medical Marketing and Media:

Social media renders commercial model obsolete? Ummm, a little overstated there…!

Marketers should offer holistic solutions, not just drugs.

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Posted in FDA, Healthcare, Marketing, Medicine, Pharma, Pharmaceutical, Social Media, Technology, Web | Tagged emarketing, Eye on FDA, Fabio Gratton, Fard Johnmar, FDA, Karl Kapp, Pfizerpedia, PharmaExec | 4 Comments

4 Responses

  1. on February 16, 2009 at 8:05 am Today’s Top Three in Pharma 021609 « Impactiviti blog

    […] – my review of last week’s ePharma Summit, and a sum-up of some recent articles (with links) on pharma e-marketing/social […]


  2. on February 19, 2009 at 11:25 am ePharma Summit - Summit Up « Impactiviti blog

    […] – here is a collection of recent links on the topic of pharma eMarketing – enjoy! Possibly related posts: (automatically generated)Coming up…ePharma […]


  3. on March 17, 2009 at 9:29 pm Leonard Kish

    Thanks for putting up a great list of content on social media for pharma. Quotes from SXSW indicate this is a huge opportunity for education that will only get bigger.


  4. on February 22, 2010 at 2:36 pm M. Tapperset

    I am trying to find a list of conferences in Web 2.0 with an emphasis in the healthcare/ pharmaceutical industry. I was hoping you might have some suggestions or referrals?

    Thanks.



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