Social Networking in our industry*. PharmaExec looks at the use of social networking platforms among physicians. And, an abstract of Manhattan Research‘s findings (scroll past TOC to read excerpt). A new kind of social network has been gaining traction among doctors – namely, physician-only communities where doctors can exchange ideas, opinions, and information about treatments with their peers…
* As a long-time user of social media applications, I have a deep interesting in the use of these approaches in pharma. The challenges of social media use in a highly-regulated industry are well-documented and problematic. But it won’t be an option in the future. Every pharma will have to deal with the FACT that social media use is increasingly pervasive, and responsible PR/Communications/Marketing must come to grips with it.
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