This will be a stream-of-bullet-points (with some related commentary) on this conference on the use of digital technologies in pharma marketing. Session #4-
Panel Discussion. The Paradigm Shift: Web 2.0 and the New Era of Pharmaceutical Marketing
Starting with audience temperature check on social media use. 95% of audience uses social media in personal life.
Panelists now talking about their most influential recent books. However, I’ve been too involved using Twitter to catch them and write them here. Ooops.
74% don’t feel they have a good idea about ROI for digital marketing efforts.
72% are optimistic that their company will make significant progress in next 12 months using Web 2.0 tactics. (Honestly, I feel uncomfortable about discussion of “tactics” apart from overarching strategy).
20% of physicians have gone to Wikipedia for pharma product information????