This will be a stream-of-bullet-points (with some related commentary) on this conference on the use of digital technologies in pharma marketing. Session #7-
Mike Cearley, Strategy Director, IMC2: Creating Breakthrough Conference Engagement.
The “4th screen” – There’s your TV, your office computer, your home computer – the 4th screen is everything else. Like, conference experience.
– Expectation pyramids for exhibitors and attendees. Lowest-level for attendees – getting free stuff! Highest-level – achieving a trust-based relationship.
– Creating flair on the conference floor, using technology.
– (OK, we get it; use cool stuff. Would rather hear some concrete case studies and tangible approaches that relate here.)