>>Drug industry reconsiders sales tactics – Faced with a wave of criticism at the federal and local levels, drug industry advocates say it is time to rethink the heavy dose of pens, coffee mugs and other gifts doled out to doctors.The Pharmaceutical Research and Manufacturers of America, usually a defender of the trinket-wielding tactics, said Monday it is in discussions with members to address those concerns….more
>>Vanderbilt bans drug rep swag – Though it strains the imagination, there could come a day when the doctor’s office is free of pens and other swag advertising expensive brand-name drugs. Vanderbilt Medical Center is about to become the latest institution to ban gifts from drug reps as part of a new conflict of interest policy, the Nashville Tennessean reports.
The policy, to be phased in by July 1, will also preclude most employees from accepting free lunches from drug reps. Health-care systems around the country have been taking a closer look at this stuff — we reported recently on a Minnesota system taking similar steps…more
>>A new site that I found this week – Future Pharmaceuticals. Here is a link to some sales training resources.