Medical Marketing and Media is reporting that nearly 1 in 5 doctors are not seeing drug/device reps, and about the same percentage are requiring appointments.
Here’s an excerpt from the article (click the link above for the full story):
Nineteen percent of US office-based physicians refuse to see drug and device industry sales reps, according to a recent analysis conducted by healthcare marketing firm SK&A Information Services.
Another 22.7% require reps to set an appointment, the survey found.
“The old days of walking into an office and bumping into the doctor are waning,” said Dave Escalante, SK&A president said in a statement…
[In the meantime, here is a press release from the Certified Medical Representative Institute (CMRI) about the preference for well-educated reps.]