Thanks, Steve. I never realized how much of a “traditional” sales cycle that med device sales have – albeit the sales cycles are much longer due to the nature of the product being sold (i.e. capital equipment in many cases).
Given that companies within the pharma industry are undergoing structural, I can imagine that many are prospecting careers in other segments of healthcare, and pharma sales reps may become attracted to med device sales. It will be useful for pharma sales reps to have experience in traditional selling skills that may not be evident in pharma sales training programs.
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“Steve Woodruff is one of the most “networked” people I’ve found in pharmaceutical training. His communications are always smart and targeted, and I value his professional partnership.” -Jennifer Zinn, Director, Worldwide Marketing, Clinical Laboratory, Ortho Clinical Diagnostics