Are you brainwashing your clients?
In this article, the writer details some of the pretty common tactics used by pharma sales reps to build relationships with doctors. If you take one or two steps back, you realize that all of this is old hat, and has been part of the sales profession for any product or service for hundreds of years. The article talks about getting to know personal information. Giving gifts. Typical sales tactics.
Now, the payoff, in the final paragraph:
The pharmaceutical industry employs 100,000 drug reps whose job is, first and foremost, to sell drugs. Their tactics are on par with some of the most clever and potent brainwashing techniques used throughout the world, including those used on political prisoners to convince them to denounce their home nations. Doctors are, in effect, being successfully targeted and influenced through advanced brainwashing campaigns designed to alter prescribing behavior and sell more high-profit drugs. Far from being immune to such techniques, it appears that physicians are remarkably susceptible to them.
Advanced brainwashing campaigns, such as those for convincing prisoners to denounce their home nations? Can we be a little over the top here with the hyperbole? Perhaps a bit more inflammatory language would help – say, some references to Nazi Germany, or Darfur. And just how is this article any different in its attempt to brainwash its readers, except that a free pen doesn’t come with it?
So, where is this author coming from…what is his agenda? Not hard to figure out, from a few choice quotes on his website:
“The information about health that I’m revealing in these articles, reports and books is all information you’re not supposed to know. Our modern medical establishment works hard to deliberately censor this information. I’ve learned that organized medicine simply doesn’t want people to know about the free cures, the simple prevention strategies, and the zero-cost treatments that reverse chronic disease.
“Real cures exist right now for diabetes, cancer, heart disease, depression, osteoporosis, and many other so-called ‘diseases.’ They are simple, straightforward, and readily available to virtually everyone. I can show any person how to reverse type-2 diabetes in a few weeks, for example. And I can teach anyone how to prevent and avoid every major chronic disease, using strategies that are largely available free of charge.
“But I’ve got some real answers for you: answers to life-long health. Answers that can show you how to be free of disease, free of all prescription drugs, free of pain and suffering, and free of the lies and deceptions of food companies, drug companies and the whole backward system of organized medicine.
“I can no longer stand by and watch the people of the world being exploited and victimized by drug companies and the FDA. I have to stand up and speak the truth about our system of modern medicine: the failure of med schools, the outright corruption of medical journals and medical organizations, and the utter ignorance of modern doctors concerning the true causes of health.
“I’m compelled to reveal the dishonest marketing tactics of soft drink companies, the destructive influence of food industry lobbying groups, and the systematic looting and plundering of our planet’s natural resources by Big Business.”
Everyone’s selling something – even when they attack others who are selling something!
(And what’s my agenda? I’d really like to see some straightforward honesty, whether in promotion of prescription drugs or “natural” cures, instead of unrealistic claims and dismissive hyperbole)