This month marks the one-year anniversary of my blog here at Impactiviti. I thought it might be a good time to pause and explain, to my readers, what this blog is about, and why it is different from other pharma-oriented blogs that are out there.
When I started publishing the Impactiviti blog 12 months ago, there were only a handful of pharma-oriented blogs in existence. That number has easily doubled or tripled in the past year, which is a good thing! You can see the feeds from many of them at the Pharmacental portal, a site I set up a few months ago to consolidate the “blogs of pharma” for easier viewing.
The Impactiviti blog is a bit different from others, however, in that it is primarily a communications platform for my consulting business, which focuses on life sciences sales training. On this blog, I seek to provide news, resource, links, and other interesting “stuff” for a specific community – pharma training/marketing/communications. As such, I post on issues of interest with a focus on both pharma and training, and I also touch on aspects of my business offerings. This is not, strictly speaking, a pharma news and issues blog – though I don’t shy away from addressing issues, and giving regular news summaries. And, on occasion, items of personal interest that I think others will find useful.
Impactiviti also publishes a weekly e-newsletter, the Friday Collection, with links to articles of interest on this blog and elsewhere. This brief newsletter currently goes out to over 500 subscribers; the link above allows you to subscribe if you do not currently receive it (you are welcome to join in even if you’re not in sales training!).
So, if you have occasionally come across the Impactiviti blog and wonder why it doesn’t seem to be strictly news (like Pharmalot, WSJ Health blog, or Brandweek NRx), or why it’s not full of edgy comments on marketing (like John Mack’s Pharma Marketing Blog), or why it’s not a primary goal to surface whistleblowers or pass on the latest snarky gossip (like Pharmagossip or Peter Rost) – well, it’s because this blog is a hybrid. I filter through all that stuff and pass on what I believe is of most value to my readers. I try to be balanced with both the good and the bad in our industry. I seek to give insight. And, yes, I am seeking to expand my business as a consultant – I have no problems with full disclosure. So, if you didn’t know before…now you have a glimpse what we’re about here at Impactiviti!