I thoroughly enjoy being a training consultant. Those who know me know that I am also fascinated with marketing, and love great branding and advertising campaigns.
Here’s a very cool video produced, by of all companies, Microsoft (a division focusing on digital advertising). This amusing and insightful clip focuses on how marketing has changed in the connected world of the active web – it’s not enough anymore to just shout out messages and pretend that your audience is passive.
(and here is a question to ponder – how does this impact pharmaceutical training? marketing?)