This week, I was surprised to receive a phone call from a mainstream reporter (TheStreet.com), asking for my opinions on small business branding. Many of you may not be aware that, beside my full-time work consulting with pharmaceutical companies, I also do some work in the marketing/branding arena (in fact, I have a separate blog, StickyFigure, as an outlet for that – if you’re looking for my thoughts on marketing and branding, that’s the site you want to visit. This site, impactiviti.com, focuses on my pharmaceutical consulting practice).
I guess I had a lot of pent-up ideas, because I found myself, quite uncharacteristically, letting loose a stream of thoughts and words.
Here’s the article on TheStreet.com website.