From an e-mail blurb about a learning management system:
Thinking Cap® is a 100% XML-based and SCORM 2004 certified LCMS and LMS that is built on the .Net Framework and utilizes Web Services extensively. In Thinking Cap® Studio content is created as open source W3C compliant XML, which allows Instructional Designers to enforce rules and continuity between authors for true single sourcing of content.
Ummm…let’s see, can we guess if this was written by a marketer, or a programmer? Just asking…
Update: Just get an e-mail from the Brandon Hall Research crew. Now here is something written by a marketing head:
Are You Looking
for Your Perfect Match?
“Young, successful company looking for a mature, well established learning management system. Must enjoy cooking up exciting content and late night batch processing sessions. Ability to be flexible and generate custom reports a must. High maintenance systems need not apply.”