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Posts Tagged ‘SPBT’

It was over a year in the making. The re-branding/re-naming of SPBT (the Society of Pharmaceutical and Biotech Trainers) has finally come to pass!

Though the decision was made on the new identity 6 months ago, the annual conference in Dallas last week was the format for “the big reveal.”

Welcome LTEN – the Life Sciences Trainers and Educators Network. A more inclusive name for the more diverse population of learning professionals (including pharma, biotech, medical devices, and diagnostics) that now make up the organization.

As a branding guy, I like it. The name has flexibility. The acronym is simple. The new look is modern. This was a major win (kudos to the LTEN staff and board for the successful re-launch)!

LTEN

LTEN sjovallAnd, it was only slightly disconcerting to have LTEN President John Sjovall march out on stage in a Roman gladiator get-up…!

Over 18 years, I have seen the organization evolve, from its roots as NSPST (National Society of Pharmaceutical Sales Trainers), to the present day as LTEN. And every year, the annual gathering is a highlight of my spring schedule.

The conference this year was held at the Gaylord Texan, a mega-hotel/destination in Grapevine, TX. The vast Gaylord properties can be a little overwhelming, but the facility and the LTEN staff did an excellent job with signage and traffic flow. It was a good choice of venue – especially because there was BBQ (more on that later). Next year’s event will be in the Phoenix area – the first time there in recent memory.

LTEN Gaylord

There was an interesting mix of keynotes. Amy Cuddy opened up the conference with a talk on, for lack of a better term, “power posing” – how the way we carry ourselves physically impacts, not only how others perceive ourselves, but how we feel internally. This was an OK session, though I didn’t feel the theme was uniquely targeted to our particular audience (there was a lot of power-posing going on during the week, however!) On the other hand, double-amputee model and athlete Aimee Mullins had a pretty inspirational story about not viewing disabilities as disabilities at all. Many seemed moved by her message and example. She’s a good public speaker, though with room for improvement on liveliness.

LTEN power

(feeling the Power!)

When Dr. David Rock got up to speak, about Neuroleadership (aspects of brain science on how we learn and lead), one of the people at my table confessed that she was a David Rock groupie after hearing him previously (confession: I tend to snort at becoming groupies of anyone or anything). I then proceeded to become a David Rock groupie after an hour of mind-expanding neuro-psych-analysis. I’ll bet some others were less enamored, but as a college psych major and highly analytical thinker, I was totally energized! The conference keynotes closed with my friend Dr. Karl Kapp (a professor of Instructional Technology) not only talking about gamification, but delivering a thoroughly gamified session – really well done. Karl’s a smart guy.

One interesting twist this year was a series of 3 EdTalks – 18-minute sessions on more limited topics. Other innovations included a much more robust conference app (including a photo game called Play Click), learning stations in the exhibit hall, Dine Arounds (and other networking activities), and early morning fitness opportunties. The fresh thinking that Executive Director Kevin Kruse and his talented staff have been putting into the conference over the past few years really bore fruit in 2014 – I had the sense that we have finally attained a major re-boot in the conference and the organization.

I had the pleasure of co-leading a workshop on Career Choices with the engaging and deeply-experienced Jerry Clor – there is always plenty of professional introspection occuring about staying within pharma, or going out to the “dark side” (vendor community) – we tried to provide some advice and pros/cons about the various options. There were many good workshops – quality is always variable – with occasional photobombers present (thanks, Sue!).

LTEN photobomb

The feedback I was getting from exhibitors was actually quite positive this year, especially regarding the quality of interactions with attendees. The ongoing tweaks to workshop scheduling has led to some very nice, extended times in the exhibit hall. I was disappointed to see that the size and number of booths continues to shrink somewhat, and LTEN has some work ahead to convince past, present, and new exhibitors that setting up a booth at this annual conference is a good return on investment.

One of my favorite aspects of the conference, not surprisingly, is the networking – over meals, after sessions, in the exhibit hall, and during evening events. Getting caught up with folks I’ve known for many years - and always meeting new people -is the chief reason I attend. Many attendees who knew that my family is about to move from NJ to Nashville expressed incredible support and gladness for us – maybe even a bit of jealousy – and this really lifted my heart. My Impactiviti services (consulting and workshop facilitation and client-vendor matchmaking and clarity therapy) won’t change at all; but now, when you make trips to Nashville for business or pleasure, you’ll have someone you can turn to for coffee, or advice. Or BBQ.

Which brings me to the last point. BBQ. Specifically, Bill Lycett‘s suggestion that we try out Hard Eight barbecue pit a few miles away. Bob Holliday, Bill, and I waddled out of there stuffed to the gills with some top-shelf Texas BBQ. I wanted to bottle the aromatic smoky air and take it home with me as a souvenir of a very enjoyable LTEN conference experience (let’s hope Phoenix has something comparable…)!

LTEN BBQ

All in all, a very enjoyable week. The LTEN staff and volunteers were a pleasure to interact with, as always. Looking forward to years of steady progress ahead with this re-energized organization!

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Today, I want to pull back the veil a bit on one of the most important parts of my network.

The Impactiviti pharmaceutical network is pretty broad, encompassing a range of professionals in the pharma/biotech/med devices/healthcare sphere.

But then there’s my “Inner Circle,” and that group provides one of the best pools of expertise I can offer you.

The “Inner Circle” is my closer group of industry clients and partners who support each other through recommendations of vendors and other resources.

Inner Circle

How does it work? Here’s a very recent example:

Someone who took on a newly-created training role was looking for a potential vendor(s) who could provide curriculum for a very specialized niche group. I spent time brainstorming the need with this individual and more carefully defining the need. This was a case where I felt I should reach out to my Inner Circle for their advice (these Inner Circle e-mails, which occur about every 2 weeks or so, are anonymous so no identifying client information is shared). In this case, I got back several well-targeted recommendations, including some companies that I was familiar with, but wasn’t sure could extend out to this niche. Today, I’ll make specific recommendations back to my client.

On a regular basis, people in my Inner Circle expose me to previously-unknown companies, some of whom become valued Impactiviti referral partners. In fact, in recent months, Inner Circle recommendations have led me to a great Managed Markets training supplier, a boutique leadership development firm, and a virtual facilitation training company – all of whom I can now bring forward as targeted referrals.

This two-way recommendation network effect makes it so much easier to identify the best resources for specific needs.

When you call on us here at Impactiviti, you get far more than Steve Woodruff. You get unmatched expertise from your peers. So, when it’s time to seek out vendor/partners – contact us. We can provide the best expertise available, without charging you a penny.

(stevew at impactiviti dot com; 973-947-7429)

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Related post: The Pharma Roller-coaster

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Don’t go all squiggly. Things can get ugly fast when you don’t apply best practices for vendor and project management (you’ve seen this happen, right?)

So – sign up for the one-day Successful Vendor Management workshop, co-sponsored by SPBT and Impactiviti. The next public session is December 12th in Florham Park, NJ – you (and your colleagues) can sign up right here!

It’ll help you understand how get from A to B without the squiggles.

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Last week, I enjoyed several days of learning and networking at the annual SPBT (Society of Pharmaceutical and Biotech Trainers) conference.

It was held at the impressive Peabody Hotel (Orlando), where ducks rule. Which is cute; though I’m sure no-one is going to launch a boutique hotel chain any time soon with, say, angler fish or centipedes as the designated mascot.

I’m liking the visual of a lobby fountain full of angler fish. But anyway…

One of the things I liked most about the hotel setup: the general session room, the exhibit hall, and the breakout rooms were all in a compact and easily-navigable area. Which sounds like it should be a no-brainer, right? Trust me, I’ve seen some less than brainy conference layouts over the years (“oh, yes, that session is in Bldg C, 4th floor, East Wing, Lower Level, in the Obscurantist section. Would you like a GPS?”)

The pool was nice, too. Oops, we’re back into extracurriculars. OK – to business.

SPBT’s leadership has been in a steady changeover mode for the past few years, and I say this with appreciation – the new leaders are forward-looking, invested in seeing the organization grow and adapt, and willing to try new approaches. And that leads to my main observation summing up the entire conference this year.

The SPBT was upbeat and energetic.

Yes, we’re still facing challenges with membership numbers and exhibitor commitments. Yes, the industry keeps changing rapidly under our feet. But something else was missing at the conference this year, and I didn’t miss it at all.

Negativity.

There was energy in the exhibit hall (and I heard very little of the complaining I’ve heard in past years). There was energy around the new formats for learning and networking opportunities provided. There was energy around the idea that the organization is pro-actively looking to the future, including a name change to more accurately reflect its evolving membership.

SPBT diseaseOn the other hand, there was rampant disease-spreading, thanks to the fine folks at A.D.A.M. I ended up with MRSA, E. coli, chickenpox, and mad cow disease. —-> You?

As for the keynotes, Peter Diamandis was top-shelf (do understand that I have a real fondness for futurists). His stories and perspectives were mind-stretching. Sally Hogshead was entertaining and thought-provoking with her ideas on what makes people fascinating. Linda Cohn (ESPN anchor) did a fine job trying to interview Misty May-Treanor, but this talented Olympic champion, awesome at beach volleyball, was not made for the stage. I’m trying to be diplomatic here. Hey, if I tried to do competitive beach volleyball….let’s not go there.

Since any one person can only attend a handful of workshops, it’s impossible to give a broad overview of the many sessions that took place. My favorite this year was on Getting Your Message Heard, by Patricia Scott (Uhmms) and Susan Velani (Genentech). This very practical session on effective communications led me to immediately go back to my room and make some changes to my upcoming presentation the next day. Since Uhmms is an Impactiviti partner company, if you need great communication skills workshops for your company, just let me know and I’ll connect you up.

I also enjoyed  hearing how Eisai handled the seemingly impossible task of a six-month iPad-centric training implementation. Mary Myers (Eisai) and Susan Caldwell/Jennifer Hughes (Metrix Group) led the workshop. Technology + insurmountable odds? Of course I’m into it.

We are now beginning to leave the first-generation of iPad deployment and companies are starting to think about bigger systems. The most interesting tablet days are ahead of us, as we begin to work on the enterprise “plumbing” of mobile communications. I have an entire workshop on The Digital Future in Healthcare. Favorite topic!

For SPBT 2013, I got to lead a workshop Thursday on Vendor Management, and it was a fun group of folks with diverse perspectives. Everyone has a horror story (or three – or more) about projects that have gone off the rails. It’s amazing how common the causes are across the board…and how preventable a lot of this truly can be.

Appropriately, SPBT did feature some jugglers. They were throwing around a lot of unusual items, keeping up an entertaining banter throughout. Stuff got dropped occasionally, as more and more items go thrown into the mix. Seems like an apt metaphor for the biopharma training role these days.

Personally, my favorite aspect of the entire conference was that which I enjoy most – long, brainstorming talks with clients and partners. I put on my (learned) outgoing disposition for these events but I will always be a one-on-one, dig-deep kinda guy. In that respect, I wish the conference went much longer – there’s never enough time for relationship-building. But I left happy and upbeat. SPBT is in good hands. I look forward to next year in Dallas!

Need expert recommendations selecting your vendors? Plug Into Impactiviti!

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Impactiviti is happy to announce the finalized version of the very first pharmaceutical Training Vendor Map template (static screen shot below).

ImpactivitiVendorMapFinal

This comprehensive spreadsheet will enable any training department to fully map out its landscape of outsource suppliers, by category and sub-category, in order to better classify existing vendors and identify needs for new suppliers.

How many times have people asked, “Who’s a good vendor for _____?” The Vendor Map allows you to bring all this scattered information together!

Used in conjunction with the Vendor Funnel, we now have a comprehensively designed approach to rationalizing the entire vendor selection process – saving a ton of time, trouble, and needlessly duplicated effort.

There are 10 major buckets (spreadsheet tabs) under which your vendors can be arranged:

  • Training Development
  • Strategy
  • Live Training
  • Technology Platforms
  • Sales Skills
  • Management & Leadership
  • Compliance & Human Capital
  • Trainer Skills
  • Specialized Training
  • Specialized Services

…and under each of those buckets there are sub-categories. For instance, under Specialized Training, there are columns for: Managed Markets | Federal Government Accounts | Marketing Training | MSL/Medical Affairs Training | Direct to HCP or Customer Training

BONUS: There is also a template for arranging your content development vendors by therapeutic specialty - making it much easier for members of your department to select potential suppliers based on areas of proven capabilities.

Want a copy? Just e-mail me (stevew at impactiviti.com) and I’ll send it along.

I extend thanks to the many folks – on both the client and vendor side – who contributed valuable input during the development of the Vendor Map tool. It is a version 1, so it’s not perfect; but, since it’s a spreadsheet, you can adapt it to the needs of your department. And, because Impactiviti’s business is to make vendor recommendations, I am happy to assist you in filling out your map, including making recommendations of targeted vendors for any needs you identify.

By the way, if you have colleagues attending the upcoming SPBT (Society of Pharmaceutical and Biotech Trainers) conference, this is a great tool to help intelligently plan, in advance, targeted visits in the vendor exhibition hall. Impactiviti can help you with that process as well.

>> Speaking of Vendor Selection/Management – did you know that SPBT and Impactiviti are sponsoring another public Successful Vendor Management full-day workshop for biopharma training professionals on May 9th? Go here for all the details, and to register your training managers!

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I’ll be attending two pharma-focused conferences during the autumn months of 2012 (both in Philadelphia) – hope to see many of you there!

ePatient Connections has become one of my favorite annual events. I love the mix of speakers, and the emphasis on healthcare from the patient (not merely industry) perspective. Great lineup of presenters as usual, including Mark Bard, Kevin Kruse, Arnie Friede, Carly Kuper, Kerri Sparling, and many others. More information can be found here.

Digital Pharma East is a wonderful gathering of everything tech/digital/mobile in the pharma and healthcare world. I really like the fact that there is a dedicated mobile day on the 18th. This is a great event for learning and networking! More information here.

Both of these events are put on by the fine folks at exl Pharma.

ALSO – on November 8th, I’ll be presenting (in conjunction with the Society of Pharmaceutical and Biotech Trainers) a one-day Successful Vendor Management workshop, in Florham Park, NJ. If there’s one area that seems to be consistently left out of on-boarding training for managers (training, marketing, & communications), it’s how to spec out and manage a project, and how to select and manage outsource vendors. We’ll be covering all of that in a practical and actionable manner during this well-received workshop – please join us! More information and registration here.

_________

Impactiviti is the Pharmaceutical Connection Agency. As the eHarmony of sales/training/marketing, we help our pharma/biotech clients find optimal outsource vendors through our unique trusted referral network. Need something? Ask Steve.

Learn more about us here.

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Yes, I believe in the power of network-building (the entire Impactiviti business model is based on it!) So I’m happy to announce that I’ll be presenting on that theme at the upcoming SPBT (Society of Pharmaceutical and Biotech Trainers) conference in New Orleans (June 4-7).

The workshop title? Build Your Own Professional Opportunity Network.

Let’s face it – there is no job security anymore. The one security we can build is our network – that is where future opportunities will come from. In this workshop, I’ll give you all the practical steps and advice you need to build your circle of contacts into an opportunity network.

Look forward to seeing you in New Orleans!

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Impactiviti is the Pharmaceutical Connection Agency. As the eHarmony of sales/training/marketing, we help our pharma/biotech clients find optimal outsource vendors for training, eMarketing, social media, and more.

Learn more about us here.

_________

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(Image credit: Jessica Murray on Flickr)

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Last week, I had the privilege of taking part in the annual SPBT (Society of Pharmaceutical and Biotech Trainers) Conference (Orlando this year – but next year, New Orleans!)

My review will consist of scattered thoughts on topics that stood out to me. So, here we go…

Facility: we were housed at the Rosen Shingle Creek Resort. The place was humongous, with a great variety of restaurants and bars, and capacity to accommodate multiple events easily. It is more of a corporate destination than a family resort, but if you do like golf and poolside lounging – well, you’ve got that big time at the Creek. Plus, my reserved room wasn’t ready upon check-in so I got upgraded to an executive suite. No, I did NOT argue – especially since my bride of 30 years came down for a few days afterward and we got to remain in the suite (thanks, front desk folks)!

Did you know that Orlando’s Shingle Creek is the headwaters for the Everglades? Neither did I.

Organization: I will make a prediction right now: next year’s SPBT event – and all that leads up to it – will be very different from what we’ve seen in the past! We’ve had some transition during 2010/2011 and I think that new directions being set by Managing Director Kevin Kruse, President Mike Capaldi, and others will be very exciting. This year’s show seemed quite well-organized, and it was good to see Scott Sauve, Christine Gaudet, and Miki St. Clair (among others) actively making things run smoothly. There’s a lot of fresh thinking going on behind the scenes. Stay tuned!

Exhibit Hall: This year, the facility layout allowed the exhibit area to be right next to the main ballrooms, plus all the workshop rooms were in easy walking distance. We’ve had some difficulties with layout in past years but this event was optimal for creating booth traffic. Booths continue to be more modest in size compared to some of the go-go growth years. And, as expected, there were lots of iPads about, with various proto-apps being shown. I maintain that iPad development will be one of the few bright spots in training development over the next two years.

It was great to see my pals from Advantage Performance Group exhibiting for the first time at SPBT!

Keynotes: Dan Pink, author of the book Drive (among others), was fabulous. And while it was good to hear directly from Jim Lovell (of Apollo 13 fame – a wonderful milestone in our space program), his talk was little more than a re-telling of the tale you saw in the movie by Tom Hanks. Yes, it’s an inspirational story, but to be perfectly honest, there was nothing in the keynote that was particularly new, instructive, or actionable. It may seem heretical to say it, but I was kind of disappointed.

Workshops: As always, a mix of really good and maybe-not-so-great. Of course, I was only able to attend a handful among the dozens offered. Some of the workshop rooms were too small (upstairs), while some of the downstairs rooms had 35-foot ceilings that swallowed up the speakers and acoustics. For people in the sales training business (both client and vendor side), I’m still perplexed by how many don’t create immediate audience engagement through skillful storytelling; and there is still far too much Powerpoint-as-data-delivery-device going on. Sigh. (note: Brian Lange’s session on Rock Star Openings was a great example of audience engagement and actionable info – I actually made changes to my next-day workshop on Advancing your Career Through Social Media based on Brian’s content!)

Social Media: There is slow uptake of social networking among pharma professionals, and still plenty of hesitation as evidenced by the attendee input during my workshop. The Social Media Shack in the exhibit hall did have some visitors, however, and some folks got started on Twitter during the conference. The good news is that much of the new leadership “gets” social media and is helping to raise the profile of digital networking. I put up a link with some networking resources, including an updated e-book on getting started with social networking, as a follow-up. SPBT on Twitter, by the way, is @spbt_tweets.

Networking: The great value of SPBT for me is the networking, with colleagues new and old. It was absolutely non-stop this year, including two very enjoyable dinners out (thanks to my friends at Verilogue, and Yukon Group). After about 15 years of rubbing shoulders with him at SPBT gatherings, I got to have an in-depth talk with Jim Trunick (Allergan) during one of those evenings and was delighted to see how the passion to excel still burns bright in him.

Our industry is in transition, and SPBT is in transition as well. I’m looking forward to seeing where some new ideas and approaches take the organization in the coming years. Can’t wait for New Orleans in 2012 (though Orlando sunsets are hard to beat)!

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We’re on the threshold of the annual SPBT (Society of Pharmaceutical and Biotech Trainers) conference. We’re back in Orlando, and it looks like the event is loaded up with lots of good stuff once again this year.

For my part, I’ll be focusing on the importance of social networks – not only delivering a Wednesday afternoon workshop on the topic, but also helping out in the “Social Media Shack” for one-on-one coaching on advancing your career with social networks.

Each year, I look over the agenda and pull out the sessions that are of particular interest to me. Here’s what is catching my eye this year:

Tuesday

Loud, Small, and Disconnected: Adapting and Converting Content for Mobile – Jay Goldman. Mobile is a huge deal, and it will only become bigger. I especially think that tablets (like the iPad) will be game-changers. I’ll be drinking in everything I can learn about iPad apps this year.

Can We Really do Product Training through a Computer? – Braydon Johnson-McCormick and Jeff Taylor. I know both of these gentlemen, and I know what they’ve worked on. It’s very cool.

Customer Insights for Training Success – Manny Gaspar. Fascinating topic. We like data points.

Maximizing Sales Force Effectiveness With a (Simulation-based) Mastery Training Methodology – Kevin Glover. If it says “Simulation,” I’m in. Plus Kevin is a great guy.

Proof That Managed Markets Training Gets Sales Results-A Case Study With ROI! - Kathy West, Dennis Falci, Chris Ayers. Case Study? ROI? Want to see it.

Business Acumen in Life Science Sales: A Discussion Panel – Fred Marshall et. al. Very hot topic. And I’ve had a sneak preview. Powerful stuff.

Product Launch Excellence – Ready, Set, Train! – Philip McCrea et. al. Strong panel and a great topic. “it is critical that companies have the right framework in place while ensuring the organization is product-launch ready.”

Wednesday

Using Experiential Learning to Create Powerful Business Results – Annika McCrea, Alan Gentry, Jeff Tucker, Kelvin Yao. Same time as my workshop on sociai networking, which REALLY bums me out! May have to bring a clone. Plus, Mike Capaldi’s session on Social Learning is also at the same time. Scheduling FAIL! ;>}

Alternative Reality Challenge: An Interactive Blended Compliance Training Experience – Cinda Serianni, Caroline Bennett. OK, I’m a sucker for interactive stuff. You knew that.

Strategic Business Acumen: Training Your Sales Team on the Reimbursement Pathway – Pam Marinko. Business Acumen. Specialty Sales. Enough said.

Enhancing Clinical Understanding through Virtual Preceptorships – Ian Kelly, Ron Schanze. Hey, it’s tech.

Thursday

Lessons Learned in Global Learning – Brian White, Dawn Epstein, Eric Jacobs. Always have to stay on top of this topic.

Creating Lasting Engagement: A Role for Sales Training and Field Coaching – Ed McCarthy, Phil Horne. I like Ed’s angle on this subject.

Of course, there are loads of other workshop topics, and your interests will vary. I’m also glad to see that my friend John Talanca will be giving a talk during one of the general sessions.

During the conference, I will be a “free-ranging” resource for you – happy to talk over your training challenges, make introductions to targeted vendors, give pointers on social networking, etc.

Here’s how to reach me before/during/after the SPBT conference: download my digital business card with all contact info to your mobile, by simply texting swoodruff to 50500. During the conference, the easiest way to make contact is to just send a text.

Hope to see you in Orlando!

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About this time of year, folks in pharma/biotech/med device sales training departments are deciding whether or not they should attend the annual SPBT (Society of Pharmaceutical and Biotech Trainers) conference.

The answer is Yes! How’s that for making it simple?

I’ve attended for about 15 years, through all the recent industry ups and downs, and I believe that this conference provides unique value. Here’s why:

  • We all need cross-pollination. Believe it or not, your company is not (and cannot be) on the leading-edge of everything, including training best practices, technology, and new approaches. At SPBT, you get an eyeful of what else is being done in the industry.
  • We all need broader networks. The people you meet at the SPBT conference may very well play a major role in your next job, or your next hire. There is no better concentration of colleagues than at SPBT.
  • We all need to step away. One of the most valuable aspects of conferences for me is the chance to put aside the day-to-day, and think about things from a more creative and strategic perspective. I’ll bet you have the same experience.
  • We all need to see what’s new in the marketplace. The vendor/partners are there to show you what is possible, and if there’s one word I think you should have front-and-center in your mind this year, it’s this: iPad.
  • Face time. That’s pretty much woven throughout all of the points above. Since my role is the Pharmaceutical Connection Agent, that’s the huge deal – meeting with people, introducing people to each other, bringing vendors and clients together – there’s no other place like it.

So, GO. Here’s the link to register. And, there’s a new bonus this year – the last day of the conference has special full-day deep-dive sessions on concentrated topics (I’m leading one of the workshops, on Vendor/Project Success). Don’t miss signing up for one of these, and especially think about them for your mid-level or junior-level staffers.

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