More Pharma eMarketing stuff

John Mack at Pharma Marketing blog discusses the downturn in marketing spend.

Newly discovered (by me, anyway!) blog on pharma eMarketing: Dose of Digital. Some interesting recent posts – FDA Uses Social Media, but You Can’t | Gaming to Save Healthcare Marketing | The Myth of Adverse Event Reporting

And, here’s my take on the dance of pharma and social media: Social Media Salsa meets Pharma Waltz.

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