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Archive for the ‘Pharma News’ Category

Pharma and biotech sales (and training) leaders, take note: the FDA is actively training doctors to sniff out your transgressions and turn you in.

The FDA has recently launched an e-learning course in order to educate the medical community on misleading drug promotions.

From the FDA’s press release: The FDA’s Office of Prescription Drug Promotion announced Monday the launch, with MedScape, of the e-learning course, which offers continuing education credits for healthcare professionals. The course is part of Bad Ad, a program designed in 2010 to raise awareness about misleading and untruthful drug ads. It’s aimed at healthcare professionals, but anyone can take it, the agency said. The office has developed several case studies based on warning letters the FDA has sent to drug companies, representing common problems.

You can launch the course here (anyone, in fact, can go through it). The screen shot below shows the structure of the course:

FDA course menu

Of particular interest is Module 5, where actors representing sales reps engage in questionable promotional practices to demonstrate violative sales tactics. This should be examined carefully by every commercial biopharma organization.

FDA Rep ecourse

Hat tip to Corey Nahman for the heads-up.

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Impactiviti helps pharmaceutical training clients find the best vendors for their needs. Plus, there’s a lot more!

>> Subscribe to the weekly Impactiviti Connection pharma e-newsletter, loaded with news and resources for our industry

>> Join the Impact LinkedIn networking group (vendor-free): over 450 members devoted to commercial pharma

>> Sign up for one of our high-value SUCCESS Workshops for training departments on Vendor and Project Management best practices

>> Download the Client-Vendor Success white paper

And, for all your training and technology needs, speed-dial Steve Woodruff, who will help you find the optimal vendors for your needs (yes, the vendor recommendation service is free – here’s how it works).

I’m also happy to connect with you on LinkedIn. So…plug in to the Impactiviti network!

Seeking career or business clarity? You may also want to Discover Your Fit at SteveWoodruff.com)

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Here’s a listing of various pharma training jobs I have found listed on-line in recent weeks. I do not have any affiliation with the listing companies; just providing these links as a service to you!

Director, Global Training, Novo Nordisk (NJ)
Director, Global NAT Training, Novartis Vaccines (CA)

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Impactiviti is the Pharmaceutical Connection Agency. As the eHarmony of sales/training/marketing, we help our pharma/biotech clients find optimal outsource vendors for training, eMarketing, social media, and more.

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Awesome Leukemia News

Yes, it’s still early – but research results like this make me do a happy dance!!!

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Impactiviti is the Pharmaceutical Connection Agency. As the eHarmony of sales/training/marketing, we help our pharma/biotech clients find optimal outsource vendors for training, eMarketing, social media, and more.

Learn more about our free services here

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Way, way back when Apple’s iPad was first announced – you know, a year and a half ago – I predicted openly on this blog that it would be a game-changer for eHealth. Which goes to show that even someone as crystal-ball-challenged as me can get it right – sometimes!

At least 6-8 pharma companies (so far) have already committed to deploying the iPad to their sales forces, and I predict that it will become the new standard for delivering marketing messages, implementing eLearning and eCommunications, and facilitating territory management. In short, the iPad will displace the laptop.

And this means that an awful lot of applications will be re-designed for the new platform.

So here’s my new prediction for the rest of 2011-2012 – it’s going to be one freaking mess. Fun, because it’s the iPad, but a big tangled digital mess nonetheless.

Why? Because each company is going to have to “piecemeal” over a bunch of legacy functions and apps, from a variety of vendors, plus each department in the pharma company that communicates electronically with the field force will be throwing their stuff into the electronic stew.

Let’s say the iPad initiative starts with a major brand, or a therapeutic area. And the initial focus is on eDetailing. Do you realize how quickly, and how chaotically, everything else will start jumping on board once the initial commitment is made to go iPad? You’d like to think there was a master plan somewhere, right? Someone thought through all the ramifications and made a big-picture blueprint? Yeah, right.

The mess is already happening to the first wave, because this is how the transition will go initially:

As I was saying to one of my clients a few weeks ago during our brainstorming lunch, it’s just going to be the wild west for a year or two, and much of the true potential of the iPad will not be realized because we’ll be too busy moving the used furniture into the new house while still putting up the drywall.

The solution to this will come from the vendor side, and it will take the form of an “engine” underneath to

  1. handle the data flow,
  2. consolidate content management, and
  3. provide a common UX (User eXperience) interface to multiple applications.

It will allow much easier “plug-in” capability for new apps and give an integration layer that all the onesie-twosie apps we’ll see in the first wave won’t have. The user experience will be the starting point, not the afterthought. I’m guessing that one or more of the eDetailing and eTerritory providers are already working on this. I would be surprised to see this come out of the eLearning camp.

It’ll be a bit rocky getting there. But of all the vendors peddling apps and solutions for the iPad, keep your ears tuned for someone taking this approach (and having more than vaporware to show). That’s where the big win will be.

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New pharma/biotech sales training positions recently posted, if you know anyone interested…

Sr. Director, Sales Training, Novo Nordisk (NJ)

Sales Training Director, Takeda (IL)

Director of Sales Training, Zoll (MA)

Sr. Field Training Mgr, Vertex (Eastern US)

Manager of Training, Genzyme,  (MA)

Sr. Manager, Oncology Sales Training, Millennium (MA)

These are posted simply as a service to my readers. I have no connections to the HR departments posting these openings.

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Ummmm….maybe not. At least, that’s the stance of the FDA, and of pretty much anyone with common sense. But – not all pharma sales reps have common sense.

A self-produced YouTube video to detail a product in an unfair and unbalanced manner? Sheesh!

Note to pharma clients: worth including this as a case study in your compliance training for sales reps.

(hat tip for link: Larry Lynam)

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After numerous delays attempting to issue guidance documents regarding pharmaceutical social media, the FDA’s DDMAC division has finally thrown in the towel and decided to outsource the task.

“Look, the pharma companies all use outsourced services, right?” stated N. T. Ropee, Divisional Director and Acting Adjunct Associate Abrogator of Responsive Guidance Production. “They have CROs (Contract Research Organizations), CSOs (Contract Sales Organizations) – so why shouldn’t we use a CGO (Contract Guidance Organization)?

“We figure they’ll get some smart people in a room and hammer this thing out in about 3 weeks. That’s the FDA goal: timeliness and efficiency!”

Pharmaceutical marketing executives were initially ecstatic, but enthusiasm rapidly cooled as Ropee began to explain the process of selecting a CGO for the project.

“First, we have to do a feasibility study to analyze the potential for a needs assessment, after which we’ll require a full market landscape analysis to narrow down the potential suppliers according to specifications not yet developed by the Directorate of the Division of Specification Development, which will then be followed by a pre-publication analysis of possible public commentary paths seeking input on potential information-gathering procedures, including a full re-analysis of the unpublished data from the incomplete guidance not published in the ’90s about the Internet, which will be followed by – don’t hold me to any time frames now – a review of all current, past, and future…”

It’s business as usual. Happy first day of April!

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There’s a very cool service that auto-creates an on-line newspaper each day, based on the articles “tweeted” in Twitter by a defined group of contributors. Anyone on Twitter can generate a “List” of contributors, and using paper.li, can create a customized newspaper!

Here are several I’ve created for folks in pharma and healthcare. Feel free to subscribe (just press “Alert Me” and enter your e-mail address – each day, it will alert you when the new edition is ready for viewing!). You don’t have to be a Twitter user to “get” the paper. Very cool.

http://bit.ly/PharmaNewsDaily (pharma news drawn from links shared on Twitter)

http://bit.ly/PharmaNetworkersDaily (drawn from top links shared by pharma’s influential social media types on Twitter)

http://bit.ly/HealthcareDaily (healthcare news drawn from Twitter, with a bit of focus on digital/eHealthcare)

http://bit.ly/ePatientsDaily (links and news shared by influential ePatients and advocates on Twitter)

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Sign up for the Impactiviti Connection almost-daily e-newsletter (see sample), chock full of news and resources for pharmaceutical professionals.

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