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Archive for the ‘Pfizer’ Category

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TODAY’S NEWS:

Cheap drug could be a life-saver – A cheap drug that can stop bleeding in recently injured accident patients could potentially save the lives of tens of thousands worldwide, a new study says. Researchers studied the effects of tranexamic acid, or TXA, in more than 10,000 adult trauma patients in 40 countries who received the drug within 8 hours of being injured. They compared those patients’ outcomes to more than 10,000 accident victims who got a placebo treatment. The study was published online Tuesday in the medical journal Lancetmore

Pfizer ends development of one experimental RA drug from Trubion; keeps another one going.

Glaxo gets FDA OK for combo prostate treatment.

Human Genome Sciences: low expectations for Hepatitis C drug approval.

Judge to Abbott: Pay reps overtime.

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Social Media 101/201. Here at Impactiviti, we’re immersed in both social media and pharma. We’re happy to provide on-site workshops for our clients who need to bring sales/marketing/training/executive teams up to speed on Trends in Social Media.  Contact us (stevew at impactiviti dot com, or phone at 973-947-7429) for details.

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Fresh updates to the astonishingly helpful Dose of Digital Social Media (Pharma/Healthcare) Wiki. And, a little thought-provoking tidbit: The Red Pill or the Blue Pill?

JUST FOR FUN

Nature’s Patterns in Photography. Sheer eye candy.

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Impactiviti has launched a new venture, and we’d like to ask for your help to make it a success! Introducing the Impactiviti Talent Network – on-line job search joined to social networking. This can help you as a job seeker, AND as a company posting openings!

TODAY’S NEWS:

Head of Pfizer R&D pulls up stakes, goes to AstraZeneca.

Pfizer‘s Inspra meets primary study goals early – Pfizer reported Thursday that it plans to stop enrolling patients ahead of schedule in a late-stage trial of Inspra (eplerenone) after those taking the drug experienced a significant reduction in risk of cardiovascular death or heart failure hospitalisation compared with those receiving placebo...more

Sanofi‘s prostate cancer drug: 28% survival improvement in study – Sanofi-Aventis’ cabazitaxel candidate prostate cancer drug combined with prednisone reduced the risk of death by 28 percent compared with another treatment, the outcome of a final-stage trial showed. The French drugmaker said on Thursday that the combination of the treatments led to an improved median overall survival of 15.1 months against 12.7 months in patients who took a chemotherapy of mitoxantrone with prednisone/prednisolonemore

Intermune to lay off 40% of workforce – InterMune Inc. said it will fire about 60 employees, or 40 percent of its workforce, to reduce costs after the U.S. Food and Drug Administration rejected the company’s lung drug earlier this month...more

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Facebook page development/monitoring. If your marketing group is thinking about Facebook as a platform, we have the development and management partners you need for social media.  Contact us (stevew at impactiviti dot com, or phone at 973-947-7429) for recommendations.

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I don’t usually wander into political waters on this blog. But I found this article to be so compelling and cogent, I had to share. America’s New Culture War: Free Enterprise vs. Government Control. Worth the read!

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Splash of yellow. From my backyard. And, daisies in the evening.

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Novartis: huge punitive fine in discrimination case. $250 million game-changing dollars.

FDA to the public – let’s talk more. Or, tell us more about what we should tell you.

GSK and more Avandia flak. This story will never end, it seems.

Pfizer and multiple corporate cultures. An interesting interview at Forbes magazine.

The Manual of Clinical Psychopharmacology gives a raspberry to the Vanda/Novartis schizophrenia drug Fanapt.

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Good advice for all situations, including business: Give them your heart, then your head. From my friend Drew McLellan.

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Visual treat. The stunning colors of Glacier National Park. I visited there once, years ago – it really is magnificent! And – Slow Motion Gum And Gelatin. Cooler than you might think (quick video).

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Sanofi taking a heavy dice-roll on Multaq: 11,000-patient trial on expanded use.

A glimpse into Merck‘s late-stage pipeline. Very diverse group of molecules and conditions. Here’s an interesting little extra on the cholesterol drug.

FDA launches 1-800-TATTLE: The FDA is asking healthcare professionals to keep an eye out for violative promotion and to call 1-877-RX-DDMAC or emailing badad@fda.com when they see itmore

Pfizer: NYC layoffs and relos, plus selling a midtown building. And, late-breaking, Takeda also embarking on major cuts.

The VA about to tighten the rules on drug sales rep interactions. Part of a nationwide trend.

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So…who’s been doing the best Social Media in Pharma? The new Dosie Award winners were announced live at the BDI Social Communications in Healthcare event yesterday.

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Sunsets. Nice.

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Little Pricey Pill: A BusinessWeek slam on the Nexium approach to me-too drug marketing.

Pfizer and the Neurontin marketing fraud: $142M please.

Head-to-head MS drug effectiveness studies coming. This should be interesting.

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But Are We Communicating? My rant on pharma communications, regulations, and social media.

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Top 100 April Fools Pranks. ‘Cause it’s about that time…

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TODAY’S NEWS

AstraZeneca still waiting for the upside of MedImmune acquisition.

Pfizer: More Lipitor, fewer heart complications – A reanalysis of research data found a high dose of popular cholesterol pill Lipitor lowers risk of heart attack and stroke in some patients with both heart disease and kidney disease, the drug’s maker said Mondaymore

Fred Hassan heads to Bausch & Lomb.

Novartis‘ Tekturna post-heart attack: Not a good idea. “Given these results, we are not currently recommending the use of this agent in addition to other inhibitors of the renin-angiotensin system in this specific patient population.”

Access to docs flat, but appointments on the rise.

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“I hate her uterus!” DTC, infertility, and a very effective on-line campaign. IncreaseYourChances.

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Human, squirrel, or anvil? A great Dilbert cartoon today!

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As more and more pharmaceutical companies dip their toes into social media, one of the issues that surfaces regularly is this: do you put someONE in charge of a blog and/or Twitter account, or do you make it more anonymous? Or something else?

Let’s discuss this. I’ll put out my thoughts; add yours in the comments.

I’ve always advocated that pharma companies should use social networks to humanize their companies, which means employing human faces and voices – having real, authentic, and effective communicators working these channels. People. Folks you can relate to meet, meet at a conference, carry on backchannel discussions with, etc.

J&J has been very effective with this; Marc Monseau has served effectively as the “voice” of J&J in the socialsphere. Recently, Pfizer (@pfizer_news on Twitter) has updated its Twitter account to include a face and a name – Jennifer Kokell, self-identified as tweeting from Global Corporate Media Relations in NYC. Jennifer works with Ray Kerins, who has been aggressively shaking up the Communications practices at Pfizer, including a healthy push into social media.

But the question comes up – what if a company’s social media presence is too dependent on one person? And here the fine line must be walked – on the one hand, social media is all about individuals and personality and dialogue between people – but companies are not one person. And people move on.

By and large, people don’t want another nameless, faceless monolithic channel in social media – some unnamed drone churning out one-way communications in the name of “the company” who has about as much relational value as a dead fish. So – how to strike the balance?

Here’s one idea for larger companies – have a team presence for your blog and Twitter account. Multiple people – say, 3 or 4 – who contribute posts and tweets about a cross-section of the company’s activities. These would be real people with names, pictures, and off-line appearances – but the team approach would reflect the reality that a company IS made up of diverse individuals, and would also make the social media presence less dependent on a solo individual (reflecting the hit-by-a-bus reality of the non-expendable individual). While J&J’s social presence is spearheaded by Marc Monseau, their corporate blog actually has other contributing authors.

That would be one approach for an “official” social media presence. What about “unofficial” social media representatives? I like what is happening at Novartis, where various individuals such as Brad Pendergraph, Colin Foster, Mark Davis, Erik Hawkinson, Ben Atkins and others tweet as professional and accessible human beings who work at Novartis (thus achieving some humanizing of the company) but who have a unique presence reflecting their personal interests and professional perspectives. In fact, with Novartis, the “unofficial” social media presence has far outstripped progress on its “official” corporate social media footprint.

We’re all still on the learning curve with this stuff and companies are experimenting and evolving. What’s your take? One? Many? None? How can a company project humanity and authenticity without too much solo-representative risk?

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TODAY’S NEWS

Forbes: Pfizer‘s history of buying pipeline lemons. This does only tell one side of the story, however – Pfizer has also acquired some pretty major hits.

Speaking of flops, a couple of major experimental drugs aren’t looking so hot these days.

FDA taking another look at some bone drugs, in relation to hip fractures – There have long been safety questions — and lawsuits — over whether bone-building drugs like Merck’s Fosamax can actually increase the chance of femur fractures. Today, the FDA said it was going to take another look at the safety issuesmore

Did J&J plan to break the rules with Risperdal? Business Week reports. Plus, Shire gets a “fourfecta” warning letter from the FDA on one marketing promotion.

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Nine Simple Steps to Getting Started in Social Media. Good stuff from Dose of Digital blog. For a practical guide on how YOU (as an individual) can put social networking to use building your own Opportunity Network, download my free e-book on that subject.

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TODAY’S NEWS

New experimental RA/Lupus drug suspended after patient deaths - Swiss drugmaker Roche Holding AG and U.S. biotechnology company Biogen Idec are suspending rheumatoid arthritis and lupus treatment ocrelizumab after it caused deaths, casting doubt over the drug’s futuremore

So, what about Amylin‘s Byetta? The pundits are dueling as potential once-a-week version approval draws near…

An interesting background story on Pfizer‘s expensive oncology “miracle” drug Sutent.

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Training new (or experienced) brand managers? – We’ve got the partners you need in the Impactiviti network. Contact us (stevew at impactiviti dot com, or phone at 973-947-7429) for recommendations.

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A “trifecta” social media approach – Novartis sponsors a community, Twitter account, and Facebook Fan Page for Cystic Fibrosis patients. How are they doing? An Impactiviti review.

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Top 10 Most Stupid Inventions. No disagreement here!

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TODAY’S NEWS

New blood thinner looking good; superior to Lovenox? – Bristol-Myers Squibb Co.’s and Pfizer Inc.’s experimental blood thinner prevented dangerous blood clots from forming after knee replacement surgery better than Sanofi-Aventis’s Lovenox in a European study. The company-funded trial, dubbed Advance-2, found patients given apixaban pills twice daily were 38 percent less likely to develop clots deep in the legs, in the lungs or die within two weeks than those given intravenous Lovenox starting before the operation. People in both groups had a similar risk of bleeding, a feared complication of blood-thinning medications. SA..more BMS is talking about 60 drugs in testing phase these days…

Eisai‘s sales to go down by more than half - Japan’s No.4 drugmaker, said it expects annual U.S. sales of its flagship Alzheimer’s drug Aricept to fall 60 percent in three years, hit by the expiration of the drug’s patent later this yearmore

The 10 scariest pharma and healthcare YouTube videos. From Dose of Digital blog.

Need new sales reps? Poach.

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Social Media Strategy/Execution – If you’re looking to employ social media in pharma communications/marketing, a thousand providers will tell you they can help. But who is really the best for your needs?. We’ve got the partners you need in the Impactiviti network. Contact us (stevew at impactiviti dot com, or phone at 973-947-7429) for recommendations.

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Tearing up the rule book on pharma sales force compensation (from Pharmaceutical Executive). And survey says: the glory days aren’t coming back.

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What are “crepuscular rays”? You’ll recognize them when you see them! 20 gorgeous examples.

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