Pharma Web Branding, Part 11 - Genentech

YAYYYY!
Finally, after 10 websites ranging from acceptable to mediocre, I arrived at one that I actually LIKED the instant I arrived.

Somebody working for Genentech “gets it.”
Why did this home page get me excited? Because it has immediate emotional and aesthetic appeal. The design is not imposing, but attractive - the prominent (patient) face graphic, the [...]

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Does DTC Advertising work?

This week, our 5-year old, to Mommy: “What’s heartburn?”
Mommy: (simple explanation that, in fact, it has nothing to do with the heart, but is a digestive disorder)
5-year old: “I know how you get rid of it!”
Mommy: “How?”
5-year old: “You take Zantac!”
Grim.

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