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Archive for December, 2011

Welcome back! First, a couple of links of interest to kick off the new year:

:: Are Walnuts now Drugs? Ask the FDA! (Nanny state alert)

:: Made-up Disease (YouTube)

UPDATE: Some more jobs that have been posted in the past week or so, in addition to the original list!

Director, Global Training and Development, Customer Management, J&J (NJ)

Sales Trainer, Stryker, NJ

Manager, Sales Training and Development, Eisai (NJ)

Manager, Sales Training, Aptalis (NJ)

Director/Sr Director, Commercial Training and Development, Regeneron (NY)

Dir, Global Sales Training and Development, Alexion (CT)

Sales Training and Program MgrBecton, Dickinson (Baltimore)

Assistant Skills Development, Sales and Marketing Director, Astellas (Chicago)

Dir, Sr Global Quality and Compliance Training, Allergan (CA)

It’s been a rough year for trainers, but it seems like the job opening spigot is beginning to open as we approach the end of 2011.

Here’s a list of some fresh opening for you to explore (Impactiviti has no further information or “inside track” on these listings – they’re posted here as a service to the Impactiviti network):

Training Manager, Specialty Products, Eisai (NJ)

Sales Training Specialist, Otsuka (NJ)

Associate Sales Training Director, Shire (PA)

Associate Director, Managed Markets Training, B-I (CT)

Assistant Director, Oncology Sales Training, Astellas (Chicago)

Corporate Medical Sales Trainer, Recruiter (Chicago)

National Sales Training Manager, Allergan (CA)

Director, Sales Training and Development, Somaxon (CA)

Brand Trainer, Genentech (CA)

Sales Training Consultant, Avanir (CA)

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Impactiviti is the Pharmaceutical Connection Agency. As the eHarmony of sales/training/marketing, we help our pharma/biotech clients find optimal outsource vendors for training, eMarketing, social media, and more.

Learn more about us here.

_________

Sign up for the Impactiviti Connection semi-weekly e-newsletter (see sample), chock full of news and resources for pharmaceutical professionals

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Short answer: we all do.

I’ve been spending a lot of my time lately with clients and partners working on digital strategies, including multi-year blueprints, next-generation platforms, and development approaches. It can be quite complex – and I live/love this stuff! For someone with a day job in pharma training, sales, and marketing, it’s difficult to take a long-term strategic view of our rapidly-moving technology environment and formulate a clear digital strategy.

Yet we must.

Pulling back the veil a bit from the image of these huge, money-generating global pharmaceutical companies, what you see behind the firewall is, in the vast majority of cases, a digital mess. This mainly because of what I call Wandering Accretion Syndrome (WAS) – the adding together of multiple systems and platforms duct-taped together over time with very little overall architectural design.

This means a jumble on the back-end, AND an interface and usability jumble on the front-end for users in the field and home office. It’s not pretty.

With the rapid adoption of iPads, the growing acceptance of video solutions, and the typically slow-moving reaction time of internal IT depts. (which now also have to interact with a growing variety of hosted and cloud-based solutions), you have an INCREASED need for a strategic blueprint. It all starts with a 30,000 foot view of business goals and plans, joined to a realistic understanding of the A –> B shift that needs to occur, and a synthesis of multiple avenues of needs into a plan that will accomplish the most effect with the least pain and overlap.

A digital strategy is, in reality, simply part of a business strategy. Nothing more, nothing less.

The adoption of iPads, or other game-changing initiatives, provides a unique opportunity to pursue a well-thought-out digital makeover strategy. I hope a lot of my clients will pursue that open door. The alternative is perpetuating an environment of one-off apps and systems – just running on a new tablet. That would be a lost opportunity for digital success.

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Impactiviti is the Pharmaceutical Connection Agency. As the eHarmony of sales/training/marketing, we help our pharma/biotech clients find optimal outsource vendors for training, eMarketing, social media, and more.

Learn more about us here.

_________

Sign up for the Impactiviti Connection semi-weekly e-newsletter (see sample), chock full of news and resources for pharmaceutical professionals

Read Full Post »

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