I go to pharma-centric conferences and as we discuss social media, the question generally is, “How can we do social media and not get into trouble?” I spend time with e-patients and the question is, “How can we change the world?” Big difference. _________ Impactiviti is the Pharmaceutical Connection Agency. As the eHarmony of sales/training/marketing, [...]
Archive for September, 2011
Articulating Training Impact for Success, part 2
Posted in Pharma, Pharmaceutical, Sales training, Training, Training Needs on September 22, 2011 | 3 Comments »
Last week, our anonymous ‘inside-the-department’ guest blogger began addressing an all-too-common problem when co-workers want to reduce a training intervention without considering the loss of impact. You can read that set-up post here. Today, we give some concrete guidance on helping avoid this unfortunate behavior. —– Here are seven ways to increase your chances of [...]
Articulating Training Impact for Success, part 1
Posted in Pharma, Pharmaceutical, Sales, Sales training, Training, Training Needs, tagged pharmaceutical sales training on September 16, 2011 | 2 Comments »
Today’s anonymous ‘inside-the-department’ guest blogger address an all-too-common problem when co-workers want to reduce a training intervention without considering the loss of impact. Today, part 1 sets up the issue. Next week, part 2 gives some concrete guidance on helping avoid this unfortunate behavior. —– Picture this: ‘Sharon’, a sales leader in your organization, has [...]
Fall 2011 Pharma Conferences
Posted in Conference, Pharma, Pharmaceutical on September 15, 2011 | 1 Comment »
Each year, I select a few pharma-oriented conferences to attend – sometimes as a blogging journalist, other times as a speaker/facilitator. Here’s where I’ll be this fall: September 20-21, 2011 – ePatient Connections (Philly) One of my annual favorites, bringing people from the pharma/healthcare industry together with engaged, on-line patients. Always a high-quality production. (Tweetup [...]
Suicide and Depression
Posted in Depression, Pharma, Pharmaceutical, tagged depression, suicide on September 9, 2011 | Comments Off
We’ve lost another wonderful person to the darkness of despondency. The full story is here. This tragedy motivated me to finally finish an e-book about my decades-long battle with depression, and the recovery that has taken place over the past 7 years. It was an anti-depressant that gave me my life back. What we do [...]



