Getting to the Social Media Starting Line

By now, most pharma/biotech/med device companies have concluded that social media is important, is here to stay – and somehow needs to be included in future communications. Most large companies have at least begun the process of hashing out the use of social media – how to use the various platforms, governance, internal ownership, content [...]

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Keep Your Limbs to Yourself!

Every day, 225 diabetics will undergo a lower limb amputation. That’s the equivalent of a 747 full of passengers crashing every day. Of those 225, 30% will require a second amputation within three years and 50% of those 225 will die within five years of that first amputation. Yet, it seems like no one is [...]

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Let’s Sell Prescription Medicines on YouTube!

Ummmm….maybe not. At least, that’s the stance of the FDA, and of pretty much anyone with common sense. But – not all pharma sales reps have common sense. A self-produced YouTube video to detail a product in an unfair and unbalanced manner? Sheesh! Note to pharma clients: worth including this as a case study in [...]

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