We’re on the threshold of the annual SPBT (Society of Pharmaceutical and Biotech Trainers) conference. We’re back in Orlando, and it looks like the event is loaded up with lots of good stuff once again this year.
For my part, I’ll be focusing on the importance of social networks – not only delivering a Wednesday afternoon workshop on the topic, but also helping out in the “Social Media Shack” for one-on-one coaching on advancing your career with social networks.
Each year, I look over the agenda and pull out the sessions that are of particular interest to me. Here’s what is catching my eye this year:
Tuesday
Loud, Small, and Disconnected: Adapting and Converting Content for Mobile – Jay Goldman. Mobile is a huge deal, and it will only become bigger. I especially think that tablets (like the iPad) will be game-changers. I’ll be drinking in everything I can learn about iPad apps this year.
Can We Really do Product Training through a Computer? – Braydon Johnson-McCormick and Jeff Taylor. I know both of these gentlemen, and I know what they’ve worked on. It’s very cool.
Customer Insights for Training Success – Manny Gaspar. Fascinating topic. We like data points.
Maximizing Sales Force Effectiveness With a (Simulation-based) Mastery Training Methodology – Kevin Glover. If it says “Simulation,” I’m in. Plus Kevin is a great guy.
Proof That Managed Markets Training Gets Sales Results-A Case Study With ROI! - Kathy West, Dennis Falci, Chris Ayers. Case Study? ROI? Want to see it.
Business Acumen in Life Science Sales: A Discussion Panel – Fred Marshall et. al. Very hot topic. And I’ve had a sneak preview. Powerful stuff.
Product Launch Excellence – Ready, Set, Train! – Philip McCrea et. al. Strong panel and a great topic. “it is critical that companies have the right framework in place while ensuring the organization is product-launch ready.”
Wednesday
Using Experiential Learning to Create Powerful Business Results – Annika McCrea, Alan Gentry, Jeff Tucker, Kelvin Yao. Same time as my workshop on sociai networking, which REALLY bums me out! May have to bring a clone. Plus, Mike Capaldi’s session on Social Learning is also at the same time. Scheduling FAIL! ;>}
Alternative Reality Challenge: An Interactive Blended Compliance Training Experience – Cinda Serianni, Caroline Bennett. OK, I’m a sucker for interactive stuff. You knew that.
Strategic Business Acumen: Training Your Sales Team on the Reimbursement Pathway – Pam Marinko. Business Acumen. Specialty Sales. Enough said.
Enhancing Clinical Understanding through Virtual Preceptorships – Ian Kelly, Ron Schanze. Hey, it’s tech.
Thursday
Lessons Learned in Global Learning – Brian White, Dawn Epstein, Eric Jacobs. Always have to stay on top of this topic.
Creating Lasting Engagement: A Role for Sales Training and Field Coaching – Ed McCarthy, Phil Horne. I like Ed’s angle on this subject.
Of course, there are loads of other workshop topics, and your interests will vary. I’m also glad to see that my friend John Talanca will be giving a talk during one of the general sessions.
During the conference, I will be a “free-ranging” resource for you – happy to talk over your training challenges, make introductions to targeted vendors, give pointers on social networking, etc.
Here’s how to reach me before/during/after the SPBT conference: download my digital business card with all contact info to your mobile, by simply texting swoodruff to 50500. During the conference, the easiest way to make contact is to just send a text.
Hope to see you in Orlando!
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