Yes, You Should Attend the SPBT Conference

About this time of year, folks in pharma/biotech/med device sales training departments are deciding whether or not they should attend the annual SPBT (Society of Pharmaceutical and Biotech Trainers) conference. The answer is Yes! How’s that for making it simple? I’ve attended for about 15 years, through all the recent industry ups and downs, and [...]

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Despising the Big D

Today, I saw one of my sons blithely dipping a chip into salsa, happily munching away while multi-tasking at something else – not a care in the world about his food. It brought a smile to my face – but there was a touch of sadness with it. You see, my work has brought me [...]

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Content or Communication?

You know those Powerpoint slides loaded with text, bullet points, statistics? That’s not communication. That’s content delivery. That dense, fine print product information that accompanies prescription medications? Content delivery. Definitely not communication. Sales brochures so loaded with information that they are just plain hard work (and, you just put them aside for “later,” like I [...]

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Pay-for-Fail

Finally, after a long (and at times contentious) set of turns around the dance floor, Sanofi and Genzyme have agreed to merge. The big winner? Henri Termeer, who presided over the decline and now sale of Genzyme. A nice $160 million reward for…..what? Certainly not success. I’m an unabashed capitalist. But this is yet another [...]

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