FDA Guidance Unveiled!

In a surprise end-of-year move, the Food and Drug Administration (FDA) has issued clear guidance about when it will issue guidelines about giving guidance for the use of social media in the pharmaceutical industry. While industry pundits were expecting some form of actual guidance for the use of social media before year-end, FDA’s head fake [...]

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The Yardstick

I was having a conversation last week with one of my contacts in a life sciences company, who was lamenting the fact that not only do unrealistic questions get asked about ROI regarding digital/social media strategies, but that there seems to be a dearth of any holistic way of tracking effectiveness for ALL marketing efforts. [...]

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Healthcare Agencies and Social Media: Start Here

For years, I’ve advocated that healthcare companies gain a clear picture of the opportunities (and potential problems) presented by social networks. It’s a somewhat complicated and very fast-moving world – how does a pharmaceutical company, or a healthcare agency, get started on the right foot? Here are three key perspectives. Start here! 1. Start small, [...]

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