Recommended: Knowing the Hospital

Here at Impactiviti, we take great pride in lining up the best providers of training and marketing services – companies and people that are high-quality, proven, and recommended by our clients. One of our partners does an exceptional job with training for Hospital/Large Healthcare Organization Account Managers. Levels of business acumen are woven into practical, [...]

Read Full Post »

The Rise of the ePatient

This week, I am attending the 2nd Annual ePatient Connections conference in Philadelphia. Last year’s inaugural event was a milestone for me – it brought me into contact with patients in a new way, people who live with medical conditions and who are the ultimate “customers” for the medicines produced by pharma companies. I have [...]

Read Full Post »

Recommended: Specialty and Oncology Training

Here at Impactiviti, we take great pride in lining up the best providers of training and marketing services – companies and people that are high-quality, proven, and recommended by our clients. While we make recommendations to you (as the “eHarmony” of pharma vendor/client relationships), you also give us your feedback as to who is best-in-class. [...]

Read Full Post »

Pharma Social Media Twitter Chat Today

If you already know what a TweetChat is, just skip the next paragraph. If, on the other hand, you think I’ve just caught a strange disease, read on. A TweetChat is a block of time – usually an hour – set aside for anyone on Twitter to “chat” about a specific topic. Usually there is [...]

Read Full Post »

Vaccine against Suicide? Spare me.

Rant warning. This stupid article appears in a Forbes blog: A Vaccine against Suicide? Why do I consider it stupid? Not because of the problem it addresses (suicide is a major problem, and prevention is a good thing), but because they abuse the terms “disease” and “vaccine,” and over-medicalize a problem that primarily has other [...]

Read Full Post »

Social Media: The New Normal

How does the use of Social Media fit into a highly regulated industry like pharmaceuticals/healthcare? With difficulty. At least initially. And trying to convince others often leads to plenty of resistance. So here’s my advice: Don’t start with social media. Start with the much bigger trends, which are making social media inevitable. It’s all outlined [...]

Read Full Post »

Impactiviti: A Labor of Love

I’m a professional “matchmaker” and network builder. I help people and companies connect with the resources they need. And I love it. I love writing, brainstorming, consulting, and helping good clients and partners get together. I find that when I describe my “job” to people, spontaneously the expression will pop out of my mouth, “I [...]

Read Full Post »