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Archive for August, 2010

There’s a very cool service that auto-creates an on-line newspaper each day, based on the articles “tweeted” in Twitter by a defined group of contributors. Anyone on Twitter can generate a “List” of contributors, and using paper.li, can create a customized newspaper!

Here are several I’ve created for folks in pharma and healthcare. Feel free to subscribe (just press “Alert Me” and enter your e-mail address – each day, it will alert you when the new edition is ready for viewing!). You don’t have to be a Twitter user to “get” the paper. Very cool.

http://bit.ly/PharmaNewsDaily (pharma news drawn from links shared on Twitter)

http://bit.ly/PharmaNetworkersDaily (drawn from top links shared by pharma’s influential social media types on Twitter)

http://bit.ly/HealthcareDaily (healthcare news drawn from Twitter, with a bit of focus on digital/eHealthcare)

http://bit.ly/ePatientsDaily (links and news shared by influential ePatients and advocates on Twitter)

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New Improved!! Already? YES! Use THIS LINK instead of the one below – now named Impact Pharma Networkers Daily.

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What a great service – Paper.li allows you to create a daily newspaper with article and links drawn from one of your Twitter lists. Best part – it’s fully automated! Formatting is pre-set, and it auto-updates with a new edition each day.

Here’s my “Pharma Inner Circle” edition, which contains news from the top pharma influencers in my network.

More coolness: By pressing Alert Me, you can subscribe by entering in your e-mail address and get a notification (with link) when each new daily edition is ready.

Even more coolness: If you’re on Twitter and you make Lists, you can create your own paper in a matter of…not hours…not minutes – seconds!

How awesome is that??

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Sign up for the Impactiviti Connection almost-daily e-newsletter (see sample), chock full of news and resources for pharmaceutical professionals.

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For you or someone you know….

Senior Brand Manager (Princeton, NJ)

Field Sales Diabetes Care Specialist (Chicago, IL)

Field Sales Diabetes Care Specialist (Glassboro, NJ)

Senior Manager, Field Force Training (East) (West)

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Steve Woodruff: Pharma’s Connection Agent. 2 pm ET. All the details right here!

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The Reset

It happens all the time. Like so many Lego blocks scattered on the floor, our message or our curriculum or our approach suffers from Wandering Accretion Syndrome (WAS). Over the months and years, so much stuff is added on, shoved in, and modified, and so many cooks have their fingers in the pie, that soon we have a mish-mash on our hands that has no recognizable blueprint.

Time for The Reset.

When consulting with my pharmaceutical training clients, it’s actually more the rule than the exception that departments end up in this position. Stuff everywhere with a no-longer-clear strategy. Technology platforms hodge-podged together. Roadmaps that are pretty decent up to the state line, then go off into oblivion when, like driving off the edge of the map, Phase 3 is completed.

We all need The Reset periodically. This is an area of consulting that we specialize in here at Impactiviti. Taking most of a day with you and your staff, taking a 30,000 foot level look, analyzing and brainstorming, and then drawing out a clearer map to go forward.

If you’re in need of a Reset because of changing conditions and (perhaps) an inherited hodge-podge, give us a call. We’ll guide you though a strategic renovation and blueprinting process.

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Who Will be the Next Bill Gates?

We’ve been hopping on various models of “management systems” and, for years, taking each one for a spin.

  • Learning Management Systems
  • Content Management Systems
  • Knowledge Management Systems
  • Learning Content Management Systems
  • Performance Support Systems
  • Information Management Systems
  • Contact Management Systems
  • Customer Relationship Management Systems

…and now, of course, we’re in need of Social Network Management Systems.

Perhaps it’s time to take off the training wheels, forget about all these discrete “management systems,” and take a fresh 30,000 foot view of what we’re doing (and needing) here.

First of all, this is ultimately not about Management. It’s primarily about Connecting. Finding and connecting and recording. Our greatest need, in the massive volumes and varying types of data and people and media, is rapidly gaining the ability to connect with whom and what we are looking for (or who and what is “looking for” us), and interact. That’s the common ground here, with every one of these systems.

In one case, we need to find a bit of information; in another, we want to gain access to relevant people; in yet another, we must complete an assigned course; in another, we need a full customer profile – but the core “verbs” are the same. Find. Connect. Interact.

We are whole people and we need a whole system, not all these bits and pieces. These are like so many Legos, begging to be assembled into something greater.

The proliferation of all these systems with their various sibling-like names only underscores the fact that similar needs exist across silos, and that each silo has come up with its own tricycle. Yet, they all have 3 wheels, a seat, and handlebars. They’re just painted different colors.

What we need now, quite frankly, is a Harley. A vehicle, an engine, a platform that lets us connect with…whatever. How would you like such a meta-system to work – what features should it have? What would we call it?

Whoever builds that is going to be the next Bill Gates, methinks.

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Sign up for the Impactiviti Connection almost-daily e-newsletter (see sample), chock full of news and resources for pharmaceutical professionals.

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*****

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Why I Love Consulting

A very large part of my Impactiviti business is client-vendor “matchmaking” – recommending optimal providers to my clients for their outsourced training and marketing needs. It’s a pretty unique business model in the industry and immensely enjoyable.

However, I have to admit – I still love consulting.

When you’re inside a company, your ideas are unavoidably shaped and constrained by current conditions – existing people, platforms, and processes – so that it is difficult to step outside and take a big picture view. Being able to come in from the outside and ask fresh questions, and suggest new directions, is incredibly gratifying. Sometimes, in a very short period of time, an entire new strategy can emerge.

There’s nothing quite like that. It’s like a long-overdue “Reset”!

And, at times, I need it too. I’m in the process of re-focusing my professional identity and branding, and at some point, even though I provide consulting in those areas, I plan to engage some external help. Why? Because I can’t step outside and see myself and my business clearly. I need another voice. A different creative perspective. Someone not in my little box.

It’s more than OK to admit you need an outside perspective. Some consultants earn a bad name for the entire field by charging an arm and a leg for recycled ideas and a value that doesn’t go beyond CYA (“well, Big-Shot-Consulting-Group said we should do it this way!”) But others do it right – bringing not just industry knowledge, but a new way of seeing and thinking.

(btw, I provide direct consulting in the following areas for pharma/biotech: Sales Training strategy; Technology Platforms for Communication and Training; Social Media Strategy. Outside those areas, I can provide recommendations for other consultants…)

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Sign up for the Impactiviti Connection almost-daily e-newsletter (see sample), chock full of news and resources for pharmaceutical professionals.

Get the Impactiviti overview.

Visit the Impactiviti Job Board

*****

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