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Archive for April, 2010

Upcoming Event

For more information, including registration, please click here to visit the event website. Use promo code IMPACT for a discounted rate of $155.

Date: Tuesday, May 11, 2010
Time: 8:00 a.m. – 1:00 p.m.
Location: The Graduate Center / CUNY; 365 Fifth Avenue; New York, NY 10016
Registration Fee: $195
Website: http://www.bdionline.com/socialhealthcare2010.html

About the Event:
Over the past year BDI has produced five programs focused on the impact of social communications on the healthcare industry. The 2nd annual Social Communications & Healthcare – Case Studies and Roundtables conference will demonstrate the best examples of how leading healthcare brands are accomplishing business objectives with social media and social networking. We will address the FDA’s position/role and what can be expected from future guidance. We will also explore how leading pharmaceuticals, medical technology companies, and hospital groups are integrating their social projects into their existing marketing, communications, education and service platforms.

The conference uses a proven half-day event format from 8:30 AM until 1:00 PM at The Graduate Center of The City University of New York in midtown Manhattan, New York City. The agenda will consist of several case study presentations in the general auditorium with 350+ attendees. The presentations will be followed by two moderated interactive roundtable discussion group sessions with 8-12 attendees each on very specific topics. We will also host a networking breakfast and networking breaks between sessions.

We will cover the following questions:

  • How do you deal with regulatory and legal issues when planning and implementing social media strategies
  • How do you connect with and tap into consumers who are already using the internet for healthcare information?
  • What are the case studies of leading brands that use internet based social strategies to achieve communications objectives?
  • What are examples of social communities that demonstrate how leading healthcare brands interact, educate, and provide value to consumers online?
  • Why real-time social media tools such as Twitter are gaining momentum and what’s the business case to use them?
  • How has social media impacted crisis communications specifically for the healthcare industry?
  • How do you sell social communications projects and prove ROI to senior management?
  • How do you create effective partnerships with new healthcare media leaders beyond advertising?
  • What are the best examples of how to use social communications to connect internally with employees and stakeholders?
  • What are the tools, technologies, and best practices for monitoring and measuring social communications?

We have a very limited amount of sponsorship/speaking opportunities available. BDI also produces customized webinars for sponsors who want to engage communications and marketing leaders. For more information please contact Steve Etzler at setzler@bdionline.com or 212-765-8045. Follow us on twitter at www.twitter.com/bdionline.

BDI is proud to have Jonathan Richman of Dose of Digital
announce the winners of The Dosie Awards!

Case Studies Presenters and Moderators:
Ann Aiken, Health Communications Specialist, Center for Disease Control (CDC)
Jarvis Cromwell, Managing Principal, Reputation Garage
Michael Fleming, Senior Director, Social Media, GlaxoSmithKline
Robert Halper, Director of Video Communication, Johnson & Johnson
Lance Hill, CEO, Within3
Brian Kaufman, Senior Director Client Solutions, KIT digital, Inc.
Ira Kaufman, Integrated Marketing Strategist, Entwine Inc.
Ray Kerins, Vice President / Worldwide Communications, Pfizer Inc.
Alan Levy, CEO, BlogTalkRadio
Marc Monseau, Director, Corporate Communications & Social Media, Johnson & Johnson
Mario Nacinovich, Editor-in-Chief, Journal of Communication in Healthcare
Jonathan Richman, Director of Strategic Planning, Bridge Worldwide & Author, Dose of Digital
Alex Romanovich, Founder, Chief Marketing Officer, Social2B
Nancy Shenker, Founder & CEO, theONswitch
Brian Simpson, Assistant Director Food & Beverage and Social Hospitality, The Roger Smith Hotel
Bill Sobel, Chief Connections Officer, SobelMedia LLC
Alicia Staley, The Staley Foundation
Patsy Stewart, Director Social Media Marketing & Training, Entwine Inc.
Steve Woodruff, Founder and President, Impactiviti

Hotel Sponsor: The Roger Smith Hotel Use promo code BDI10 to receive 10% off rate.

Sponsors:
PR Newswire / MultiVu; Ketchum; LiveWorld; Within3KIT digital, Inc.; BlogTalkRadio; Impactivity; ipTV Evangelist Maney Publishing: Journal of Communication in Healthcare; LatinVision; Mashable; Pharma Marketing NewsReputation Garage; SobelMedia; Social2B; Social Media & The Big WtheONswitch; What’s Next Blog

For more information, including registration, please click here to visit the event website. Use promo code IMPACT for a discounted rate of $155.

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Coming up on May 11th: BDI’s Social Communications & Healthcare event – half day session in NYC with Case Studies and Roundtables (I’ll be leading one of the roundtables). Top speakers from J&J, Pfizer, and more! These are always great networking and learning events. Hope to see you there!

For more information, including registration, please click here to visit the event website. Use promo code IMPACT for a discounted rate of $155.

TODAY’S NEWS

In Celgene‘s pipeline – a promising oral RA (Rheumatoid Arthritis) treatment – Celgene Corp. believes sales of lead development candidate Apremilast will be $2 billion to $3 billion a year in psoriasis and psoriatic arthritis. The drug, which would compete with some of the world’s biggest selling therapies, is expected to enter late-stage trials this year and could be launched in 2014 or 2015, the company said. The projection came during the Summit, N.J., drug maker’s research and development presentation in New York Thursdaymore But, not such good news about low-dose aspirin as a RA preventative.

Oh, by the way – there were a few suicides, too. How not to get approval for Daxas (Forest Labs).

The arguments begin the Novartis discrimination lawsuit. How many isolated incidents indicate a systemic problem? This one’s going to get sticky…

Letting Go. A challenge to think differently.

RECOMMENDED

Diversity/Ethics training– We can recommend best-in-class partners and programs for your needs.  Contact us (stevew at impactiviti dot com, or phone at 973-947-7429) for recommendations.

PLUS

“Compulsive Generosity” due to Parkinson’s Rx – an embezzler gets off with an imaginative “the drug made me do it” plea. Ludicrous.

JUST FOR FUN

The Enlightened Stupid Marketer. 3 1/2 minutes of fun with Kevin Nalts.

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Subscribe to the Impactiviti blog via e-mail (which will bring you Impactiviti Daily – a brief of the day’s top pharma news)

Visit the Impactiviti Job Board

Sign up for the Impactiviti Connection twice-monthly e-newsletter (see sample)

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TODAY’S NEWS

Great news for hepatitis C treatment (and Vertex) – Adding the investigational drug telaprevir to standard treatment for hepatitis C infection cures about half the patients willing to give therapy a second try. That compares to a cure rate of just 14 percent among those who were retreated with the standard regimen, according to researchers at the Duke Clinical Research Institute (DCRI)more

Teva gets approval to market generic versions of two key Merck cardio drugs (Cozaar and Hyzaar).

Sanofi makes a long-term investment into a cool-sounding diabetes treatment (pre-Phase 1).

Is Nuvaring a pinata for plaintiff’s attorneys? – Merck’s Nuvaring contraceptive appears to be headed for the same fate as Bayer’s Yaz pill and Johnson & Johnson’s Ortho Evra contraceptive patch: It’s becoming a pinata for plaintiffs’ lawyers who allege the device is more dangerous than older, equally effective products on the marketmore

RECOMMENDED

eMarketing/PR– We can recommend best-in-class partners/agencies for your needs.  Contact us (stevew at impactiviti dot com, or phone at 973-947-7429) for recommendations.

PLUS

Social Media – Nine things Pharma should learn about Social Media from Dennis Urbaniak (of Sanofi-Aventis US). And, the finalists for the first Dosie Awards are announced.

JUST FOR FUN

Did you know that Niagara Falls once ran dry? True!

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Subscribe to the Impactiviti blog via e-mail (which will bring you Impactiviti Daily – a brief of the day’s top pharma news)

Visit the Impactiviti Job Board

Sign up for the Impactiviti Connection twice-monthly e-newsletter (see sample)

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TODAY’S NEWS

Abbott Labs: Minus 175 – Abbott laid off approximately 175 sales reps in the US, Dow Jones reported yesterday. The company “shifted resources” within its US pharma business, and layoffs were not related to a specific brand…more

AstraZeneca and a winning strategy to get lawsuits dismissed (Seroquel tie to diabetes) – The drugmaker has used a similar strategy — questioning expert witness’ qualifications and whether plaintiffs have strong evidence that Seroquel caused their diabetes — to get numerous other lawsuits over the drug dismissed….more

FDA, Forest Labs, and Daxas for COPD – could be rough ride.

RECOMMENDED

eSolutions – Social Media/eMarketing. Learning Management. On-line testing. eLearning. You name it, we can recommend best-in-class partners for it.  Contact us (stevew at impactiviti dot com, or phone at 973-947-7429) for recommendations.

PLUS

What does a sunrise in Virginia Beach look like? This, perhaps!

JUST FOR FUN

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Subscribe to the Impactiviti blog via e-mail (which will bring you Impactiviti Daily – a brief of the day’s top pharma news)

Visit the Impactiviti Job Board

Sign up for the Impactiviti Connection twice-monthly e-newsletter (see sample)

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Impactiviti Daily April First, 2010

Note: Impactiviti Daily will return on Tuesday, April 6th, after a long weekend.

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TODAY’S NEWS

Steve Jobs and Apple announce launch of new iPadRx, a “touch-screen prescription pad for consumers” allowing instant 99-cent drug downloads from the iPharma store.

FDA will now simply “friend” new drugs on Facebook as part of “Operation Reset” (*see below).

Google releases new TortSearch utility for lawyers, allowing secret and complete 3-hour search of any corporate databases with advanced filtering algorithms that detect every incriminating word, act, or intent. Ten of the Top 15 pharmaceutical companies immediately declare pre-emptive bankruptcy.

Free ice cream today from Ben & Jerry’s, without even leaving your seat!

RECOMMENDED

Rudeness Training – You and your staff have been civil and polite long enough. It’s time to stand up, stand out, and tell people when you just can’t stand them! Contact us for recommendations and a fresh, personalized insult.

PLUS

*HUGE turn-around in Washington, DC – FDA Hits Reset Button, Approves Everything.

JUST FOR FUN

Starbucks introduces two nice sizes, just in time for spring!

———-

Subscribe to the Impactiviti blog via e-mail (which will bring you Impactiviti Daily – a brief of the day’s top pharma news)

Visit the Impactiviti Job Board

Sign up for the Impactiviti Connection twice-monthly e-newsletter (see sample)

Happy April Fool’s Day!

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