Pharma Marketing this week

Growing number of consumers are rating Rx drugs on-line – Over 60 million adults in the US are using social media applications for healthcare online, and many are speaking directly about products, according to a new Manhattan Research report…more Social media is happening to pharma, folks – but it’s from the outside, not the inside. It will be increasingly difficult to “control” the messaging, in my opinion, as people draw from a variety of sources (professional and amateur) for their drug information.-SW

BMS and Novartis provide unrestricted grants for social media initiatives – full story here This is great news, and I think the most effective way pharma companies can start dabbling in social media, and do genuine good. Keep an eye on this trend. -SW

Shwen Gwee has an on-line SlideShare on his recent presentation, “Can Pharma make a Business Case for Social Media?” Shwen’s a smart cookie. Keep a close eye on him if you’re interesting in social media and pharma.