The No Bad Training Zone: Seek and you might Find

Today, we’re talking interface – specifically, eLearning systems. Platforms.
You know the drill. You login to the corporate system. Then you land on an intranet. Then you have to find the training page (maybe there are multiple training pages for different roles). Then you have to look for what you’re supposed to do.
Why can’t you just [...]

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A few links for sales and training

Have you registered for the SPBT conference, coming in May? What are you waiting for…go there now! (and check out that hotel ->)
From Med Ad News – articles on e-detailing/telesales (and impact on current sales practices) – here and here.
From Business Week – the 10 worst presentation habits. Plus, a link to a lot of [...]

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Pharma News 2_23

Novartis Pharma US CEO Alex Gorsky resigns.
Genentech’s Avastin and breast cancer – meets study goals, gets approved.
Heparin investigation gets ugly for Baxter. If you click on the link in the 2nd paragraph to look at the pictures of manufacturing in China, do so well before your next meal…uggh.
New treatment for Hemophilia A – Wyeth’s Xyntha [...]

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After Hours 2_23

A fascinating Flash animation showing 5,000 years of history in 90 seconds – specifically, the various empires that have ruled the Middle East. Very cool!
What does it look like when a bullet goes through 3 water balloons? Like this!
Panorama of Paris at night. Breathtaking.
Did you miss the lunar eclipse last week? Check out this spectacular [...]

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Tech Toys…er, Productivity Enhancers!

In the relentless pursuit of fun with technology business efficiency, I’ve recently put in place three new toys tools. Here are my off-the-cuff initial impressions:
1. Apple iPhone:

Tired of a cell phone that wasn’t a great performer, and wanting to consolidate a number of functions (contacts, calendar, e-mail, music, etc.) into one device, I decided to [...]

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Pharma Web Branding, Part 10 – Merck

Perusing through the home page design of major pharma companies, today I arrived at Merck.com. First impression – visual overload! Lots of links and sections, not much white space, and the overall sense that it was going to be serious “work” to find what I needed here – or even to know what it is [...]

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“Reputational Capital” and Big Pharma

The article starts out this way:
I look at the pharmaceutical industry from a public-relations perspective and I see this: A business that has lost its heart and its soul.
Kevin is an editor and blogger over at O’Dwyer, a P.R. news firm. He goes on to describe the downward spiral of the reputation of “Big [...]

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A Keen Grasp of the Obvious

What kind of headline is this???
Healthy Lifestyle Is the Secret to Longer Life, Researchers Say
Hello? We needed another study to tell us this? And when you read the “findings,” it’s all so self-evident that you wonder why someone would bother.
Perhaps next we’ll read: Not Dying Lowers Mortality Rate, Study Says.

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Pharma Web Branding, Part 9 – AstraZeneca

This week, it’s time to review AstraZeneca’s home page, in my occasional forays into critiquing the websites of pharmaceutical companies. I don’t do exhaustive site reviews here; just high-level impressions of the home page and the overall navigation design.
When you type www.astrazeneca.com into your browser, you arrive at the home page of the AZ International [...]

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After Hours 2_11

How would you react if you walked into Grand Central Station and saw hundreds of people “frozen in time”? Probably a lot like this (video).
Admit it – you’ve always wanted to do something like this.
Making holographs in minutes – if you groove on interesting technology, you’ll enjoy this.
Extreme hail pictures. Cars don’t stand a chance [...]

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