Pharma Web Branding, Part 3 – J&J

This is the third in a series on home page design for pharma companies. Today – J&J. A company with many admirable qualities. Though, the home page is not necessarily one of them!
The Johnson & Johnson home page simply has too much going on. The immediate visceral reaction is one of being overwhelmed – [...]

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Free Pharma Sales Training Downloads

Get ‘em while they’re hot! – free articles from sales training practitioners, from the fine folks at PharmaVoice:
Accounting for the impact of Managed Markets on Sales Training
Employee Engagement, Learning, and the Gaming Generation
Middle Management: Why Investing in District Sales Management Training Is Crucial
And, this one costs a few bucks, but I believe you can [...]

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“Hello, IT? I Think I Have a Problem…”

Go ahead, forward one of these pictures to your IT support people and ask if they can maybe help you with your keyboard. No, it’s not April First, but you can still have some fun…!

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Powerpoint Abuse Exposed

Pretty funny – how not to use Powerpoint in your presentations.

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Pharma News 5_24

Press release on Impactiviti’s PharmaCentral portal.
Glaxo’s Avandia “problem” is all over the news this week. It’s still to be determined how much is smoke, and how much is fire. This Business Week article at least tries to provide some counter-balance to the hype. One thing is for sure – the tort lawyers are firing up [...]

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Training Marketing Types within your Organization

Recently, I was asked by a client for recommendations on training some folks in Marketing – particularly, there was a need for better facilitation skills dealing with doctors/thought leaders. I was able to match this need up with a partner who is a perfect fit for this “niche” requirement.
Which made me wonder – how many [...]

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Some Late May Training Links

Skillsoft completes its acquisition of NetG – 2 big players in the training/eLearning space combine.
From SPBT Focus magazine – an article I co-authored with Manny Santiago on Launch Training is now available on-line.
CLO (Chief Learning Officer) magazine has a 2007 report available on the state of the learning business. The Executive Summary download is free.
eLearning [...]

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Where Bad Training Goes to Die

We’ve all seen it. Training poorly designed. Poorly built. Obsolete before the investment pays for itself. Training that crashes and burns its first time out; programs that quickly end up in the scrapyard. What was to be mind-fill, is now landfill.
These unfortunate programs are consigned to the Graveyard of Bad Training. If they had headstones, [...]

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Global Avandia Lawsuit – “We’re in it to Win it!” says Firm

The Boston-based law firm of Rosiglitazone, Metformin & Sitaliptin has taken the unprecedented step of filing a global tort lawsuit on behalf of 6 billion residents of Planet Earth, charging a massive coverup on the part of every pharmaceutical company in the recent revelations of possible negative effects on the heart for those taking the [...]

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Pharma Web Branding, Part 2 – GlaxoSmithKline

In my continuing series on how pharmaceutical companies engage the public with their brand on their website homepages, this week we’ll take a look at GlaxoSmithKline’s home page, www.gsk.com (last week was Pfizer’s turn!)
Glaxo became a Top-5 pharma company through a merger strategy. SmithKline Beecham joined Glaxo Wellcome to create…well, you know the tale. Merger [...]

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