Top five biotech company logos

I can’t help looking at logos, compulsively evaluating their appeal and effectiveness. Some logos simply grab the eyeballs and emotions in a very powerful way, others make me want to…well, to be blunt, lose my lunch on the sidewalk.
Much of my work is in the pharmaceutical field, and there seems to be a dearth of [...]

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“The myth of the big bad drug companies”

A good counter-balancing article, run by the LA Times. It’s good to see someone in the “Big Media” refusing to pile on with more negative spin on “Big Pharma”.

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10 Lessons learned starting a business

After almost 20 years of “career” jobs (and, of course, other “get by” jobs before that), I finally ventured out on my own in the middle of 2006. I’d thought about such a move for many years, but did not feel ready – until late 2005, when it dawned on me that the ONLY way [...]

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5 things

“Tag, you’re it!”
I don’t play tag anymore, and I always despised “chain letters,” but there is an interesting exercise going around the blogosphere of late – writing up 5 things about yourself that others probably wouldn’t know, then tagging 5 others to do the same.
Karl Kapp just tagged me…and, hey, there was no threat that [...]

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A cuppa Joe

We mainline a lot of coffee here in the U.S., and with good reason. We’re not like those Old World tea drinkers, hoisting a presumptuous pinky in the air while sipping a weak-spined brew of putting-on-airs leaf extract. No sirree!! We want some hearty joe, preferably to go, to jump-start some serious red blood pumping [...]

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A dose of year-end inspiration

The story, from Sports Illustrated (June 2005), starts like this:
“I try to be a good father. Give my kids mulligans. Work nights to pay for their text messaging. Take them to swimsuit shoots. But compared to Dick Hoyt, I suck.
“Eighty-five times he’s pushed his disabled son, Rick, 26.2 miles in marathons. Eight times he’s [...]

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Impact Interview: Training in pharma, biotech, and devices

Impactiviti recently interviewed David Currier, Director, Professional Education, Endius, Inc (Endius is a medical device company located in Massachusetts). The topic of this Impact Interview is Training in Pharma, Biotech, and Devices – Dave has experience in all three areas, and can uniquely shed light on the similarities and differences.
Dave currently leads the company’s sales [...]

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State of the company (how is Impactiviti doing so far?)

As my readers know, Impactiviti is a relatively new business venture, launched in mid-July with the goal of “matching up” clients and vendors in a more intelligent and efficient manner. That the need exists, I have no doubt – after enjoying brainstorming sessions with a number of clients, and quickly bringing optimal suppliers to the [...]

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Webcasting: you are here…and there.

Not that many years ago, the powerful tools and services now available to us were only a dream (in an amusing twist of irony, look at these spot-on predictions made by AT&T – the only problem being, that AT&T ended up not being the ones to roll them out!) Now we have great technologies to [...]

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Post-conference review x2

I enjoyed the opportunity to talk to John Mack at the recent eyeforpharma conference on Sales Effectiveness and eMarketing – John runs the popular Pharma Marketing Blog, and publishes the Pharma Marketing News newsletter.
We decided to team up, for the latter publication, and join our impressions of the conference in an article just published (this [...]

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