If not, you should consider starting.
Simulation is all about applied learning.
Simulations come in lots of flavors - some are computer-based, some are role-play scenarios played out in workshops, some are board games - but all simulations ideally share most or all of the following characteristics:
1. The simulation aims to mimic reality
2. Time is continuous, and [...]
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Posted in News, Pharma, Pharmaceutical on November 29, 2006 | No Comments »
The system is broken and everyone knows it.
When you have 100,000+ sales reps out chasing a limited number of doctors, with the average rep getting (maybe) about 8- 10 minutes of face time with physicians each day, you have an unsustainable business model.
Pfizer has just announced the change that we all knew was on its [...]
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The Impactiviti business model is simple, and uniquely designed to help you find the best training solutions (and providers). We seek to bring expertise, creativity, and guidance as you make successful decisions on your training.
Here is how it works:
Step 1: We discuss together what your current and upcoming needs are. I bring a blank sheet [...]
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My regular readers have probably detected that I tend to have an interest in oncology-related news and products. That’s no accident - before spending 10 years working with pharma training organizations, I spent the previous decade in the radiation medicine field, working with systems to measure radiation and treat cancer.
It has been a privilege to [...]
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I spent Monday and Tuesday at the eyeforpharma Sales Effectiveness conference in Philadelphia - actually, there were 2 co-located eyeforpharma conferences (the other on E-communication and On-line marketing), and I was able to time-shift between them.
Overall, it was a well-organized event. eyeforpharma is a UK-based organization, and there was certainly more of an “international” flavor [...]
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Posted in Starting a business on November 15, 2006 | No Comments »
The first tremors were felt in the car last night - calling home after 2 days at a conference in Philly, a relatively innocuous statement about problems getting on the Internet. How many times have I fixed that, thought I?
Heh.
After setting up a home network this summer with reasonable success, and having only minor problems [...]
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This book, written by David Currier (with Jay Frost), is a superb introduction to the career of pharmaceutical selling. David is an experienced professional (having worked with both pharma and biotech, and now with medical devices), and his practical and positive perspectives are very helpful for someone just starting out.
The amount of information is just [...]
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Recently, I was asked for guidance on training workshops for sales reps, focusing on basic Managed Care issues. Not an uncommon need. I was able quickly to find a great fit among my preferred partners. Having previously been more immersed in the world of technology-based training, I have been pleasantly surprised to see the wealth [...]
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Posted in Pharma, Training on November 7, 2006 | 1 Comment »
Indegene, an India-based communications solution company, announced that it has purchased MedCases, the CME portion of the MedCases/IC Axon tie-up.
Indegene purchased MedSN last year.
The interactive development space is competitive and challenging. Custom development, in particular, is very labor-intensive and costly, particularly in a regulated environment (such as pharma) where multiple levels of review slow down [...]
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Posted in Pharma, Training on November 3, 2006 | No Comments »
Medical schools training doctors and students to sift through pharmaceutical company pitches. An interesting twist - is this new practice to be called contra-sales-training?
Med Schools Warn of Drug Sales Pitches
By THE ASSOCIATED PRESS
Published: November 2, 2006
NEW YORK (AP) — Medical schools in several states are boosting programs that teach doctors and [...]
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